Assistant Manager, Paid Media - Thailand

Job description

Get to Know the Team Our team drives Grab's growth by optimizing media spend, aligning resources, and building campaigns. We collaborate across Marketing, Operations, Media Partners and Agencies to ensure seamless execution and successful product launches. With expertise in Paid Media, we maximize campaign efficiency and ROI through data-driven insights. Our end-to-end campaign management ensures every media touchpoint aligns with Grab's goals. Through cross-channel integration, we create a cohesive presence across digital, OOH, TV, and radio, directly affecting Daily Transacting Users (DTUs) and brand awareness. Get to Know the Role You will lead paid media strategy and operations for Grab's Mobility, Mart, and OneGrab businesses in Thailand covering online media planning, performance optimization, and execution governance in close partnership with the media agency. You will partner with Marketing team to understand OOH plan and media selection and connect offline activity to delivery integrated campaigns. You will help drive user acquisition, GMV, cross-product adoption and reactivation while identifying opportunities to improve media efficiency and business growth. You will report to Manager, Paid Media Thailand and based onsite in Grab Office. The Critical Tasks You Will Perform Media Strategy and Planning Translate business and marketing briefs into media plans across online channels for Mobility, Mart and OneGrab. Lead online media strategies across channels such as Meta, Google, TikTok, programmatic, ad networks, OEMs, and local publishers. Define campaign goals, audience and city segments, budget allocation, pacing, caps, KPIs, and measurement plans. Partner with Marketing and Operations to align media with local growth opportunities. Support OOH media selection and connect offline activity with online strategy and execution. Performance Optimization & Test-and-Learn Monitor campaign performance against metrics, such as reach, sessions, orders, cost per session, and business targets, identifying trends, gaps, and optimization opportunities. Optimize budgets, bids, audiences, creatives, placements, and city splits to improve performance and reduce waste. Lead structured test-and-learn projects across channels, audiences, creatives, formats, and platform capabilities. Explore new opportunities such as creator-led content, social-first formats, DOOH integrations, OEMs, ad networks, and local publishers. Evaluate test results and develop new hypotheses and alternative test agendas when previous tests do not deliver the expected outcome. Work with the agency to turn performance insights into relevant recommendations and strategies. Campaign Execution and Agency Governance Govern daily online campaign execution with the agency, including campaign setup, naming, tracking links, events, placements, QA, pacing, and budget controls. Review media plans and post-campaign reports to ensure accurate execution and meaningful insights. Resolve campaign risks, leakages, and misfire promptly. Work with Meta, Google, and other media partners on business reviews and growth opportunities. Stakeholders & Agency Management Translate technical media concepts and performance results into clear business recommendations. Partner with Finance on budget forecasting, accruals, reconciliation, and spend tracking. Maintain accurate budget trackers, monitor spend against plan, and flag over- or underspend risks with recommendations for reallocation, scope changes, or campaign pauses. Collaborate with Growth Planning, Martech, and Analytics teams to ensure tracking integrity, experiment design, data quality and dashboard usage. Reporting, Budget & Governance Produce regular reports covering results versus targets, causes, risks, mitigations, and next steps. Maintain accurate budget trackers, monitor spend against plan, and flag over- or underspend risks with recommendations for reallocation, scope changes, or campaign pauses. Maintain media guideline and documentation for online execution, testing, and integrated campaigns. Ensure compliance with platform policies and Thailand advertising regulations. What Essential Skills You Will Need 5+ years of experience managing paid media campaigns across multiple platforms. Expertise in Google Ads, Meta Ads Manager, and TikTok Ads. Experience developing online media strategies and managing agency-led campaign execution. Experience working with integrated online and offline media campaigns, particularly OOH. Turn data into relevant recommendations. Creative and structured approach to developing test-and-learn hypotheses and new growth opportunities. Experience optimising campaigns and improving performance and ROI. Experience managing marketing and media budgets, including forecasting, pacing, and reconciliation. Project management, communication, and stakeholder management skills. Familiarity with AppsFlyer, Google Analytics, or similar measurement tools. Fluency in Thai and English. Life at Grab We care about your well-being at Grab, here are some of the global benefits we offer: We have your back with Term Life Insurance and comprehensive Medical Insurance. With GrabFlex, create a benefits package that suits your needs and aspirations. Celebrate moments that matter in life with loved ones through Parental and Birthday leave , and give back to your communities through Love-all-Serve-all (LASA) volunteering leave We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges. Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours What We Stand For at Grab We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique. About Grab and Our Workplace Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.