Assistant Manager - Performance Marketing

Job description

### What You will Do **Seller Acquisition & Channel Ownership** - Own and scale seller acquisition across performance marketing channels (Google, Meta, affiliates, etc.) - Drive high-quality seller sign-ups with a focus on downstream activation and retention - Optimize campaigns for cost-efficient acquisition (CAC) while maintaining seller quality benchmarks **Funnel Optimization (Signup → Activation → First Success)** - Improve seller funnel metrics such as signup → KYC completion → catalog upload → first order - Identify and reduce drop-offs across onboarding journeys - Work closely with product and lifecycle teams to improve conversion rates **Experimentation & Growth** - Run structured experiments across audiences, creatives, landing pages, and funnel interventions - Identify new growth levers such as regional expansion, category-specific acquisition, and vernacular targeting - Test and scale new channels, formats, and campaign strategies **Performance & Efficiency Management** - Monitor and optimize key metrics such as CAC, activation rate, payback period, LTV/CAC, CVR, CTR, CPM - Manage budget allocation across channels to maximize incremental seller growth - Track and mitigate issues like audience saturation, creative fatigue, and declining marginal returns **Insights & Analytics** - Analyze seller cohorts by category, geography, quality, and lifecycle stage - Derive insights on seller behavior to improve targeting and messaging - Build frameworks for incrementality and attribution for seller acquisition **Cross-functional Collaboration** - Partner with product, analytics, design, and category teams to align growth efforts - Influence onboarding experience, landing pages, and communication strategy based on performance insights ### What Will You Need - 3+ years of experience in **performance marketing**, preferably in consumer internet, e-commerce, or app-based businesses - Strong hands-on expertise in **Meta Ads & Google Ads**, along with a solid understanding of **incrementality frameworks** - Strong understanding of key growth and performance metrics such as **CPM, CTR, CTI, hook rate, CAC, reach, frequency, and attribution models** - Proficiency in **Excel/Google Sheets**; working knowledge of **SQL or analytics tools** is a plus - Familiarity with seller or partner acquisition funnels is a plus - Strong analytical thinking with a **structured, problem-first approach** and a **bias for action** - Ability to operate with **high ownership** in a fast-paced environment - A strong growth mindset with a passion for **experimentation, learning, and continuous improvement** - Clear and effective communication skills, with the ability to work **cross-functionally and collaboratively**