Assistant Market Analyst

Job description

You will work in the Marketing Data Analytics Team. The primary responsibility of this role is to deliver high-quality business insights and support strategic decision-making through advanced data analytics, AI-driven solutions, and market intelligence. Major responsibilities include, but are not limited to: Your Role Analyze large and complex datasets to understand customer behavior, identify growth opportunities, and develop customer acquisition and retention strategies. Develop and maintain regular management reports, dashboards, and performance tracking tools to monitor key business metrics. Conduct market research and competitive analysis to evaluate market trends, brand perception, customer satisfaction, and market penetration opportunities. Leverage AI and machine learning technologies to enhance customer segmentation, predictive modeling, campaign optimization, and business forecasting. Participate in AI-related projects, including data preparation, model validation, implementation support, performance monitoring, and business adoption. Perform UAT, data validation, and quality assurance activities to ensure the integrity and accuracy of marketing data marts and analytical platforms. Monitor project execution and data governance processes to maintain data quality and compliance standards. Support ad hoc analytical studies and business projects as assigned. To success in this Role Degree holder in Marketing, Statistics, Data Science, Computer Science, Business Analytics, or related disciplines. Experience in Data Analytics, Business Intelligence, Marketing Analytics, or related fields. Hands-on experience with analytics and visualization tools such as SQL, Python, Qlik Sense, Tableau, Power BI, or similar platforms. Knowledge of AI, machine learning, predictive analytics, generative AI, or data science methodologies is highly desirable. Experience participating in AI, machine learning, automation, or advanced analytics projects is preferred. Experience in the telecommunications, mobile, IT, digital, or technology industry will be an advantage. Strong analytical and critical thinking skills, with the ability to transform complex data into actionable business insights. Detail-oriented with strong problem-solving capabilities and a passion for data-driven decision making. Excellent interpersonal, communication, and stakeholder management skills. Good command of both written and spoken English and Cantonese.