Assistant Marketing Communication Manager

Job description

Job Summary: The Assistant Marketing Manager will support the development and execution of marketing strategies to enhance the visibility, positioning, and revenue. This role requires a dynamic professional with expertise in digital marketing, branding, content creation, and public relations within the luxury hospitality industry. Key Responsibilities: Marketing Strategy & Execution: Assist in developing and implementing integrated marketing campaigns to drive awareness, engagement, and bookings. Coordinate promotional activities, including hotel events, partnerships, and seasonal campaigns. Ensure consistency in brand messaging across all communication channels. Digital & Social Media Marketing: Manage social media accounts, create engaging content, and oversee community management. Analyze social media performance and optimize content strategy based on insights. Support paid digital advertising campaigns (Google Ads, social media, display marketing). Collaborate with influencers and content creators to enhance online visibility. Public Relations & Media Engagement: Assist in developing PR strategies, press releases, and media pitches to secure coverage in luxury, travel, and lifestyle publications. Maintain strong relationships with media, influencers, and brand partners. Coordinate media visits, FAM trips, and influencer collaborations. Content Creation & Brand Management: Work closely with designers, photographers, and videographers to produce high-quality marketing materials. Ensure all brand visuals and content align with Movenpick standards. Support website and email marketing initiatives, ensuring content is updated and engaging. Event Marketing & Partnerships: Assist in planning and promoting hotel events, sponsorships, and brand collaborations. Develop partnerships with luxury brands to enhance brand exposure and guest experiences. Coordinate with F&B, Sales, and Operations teams to maximize marketing impact. Analytics & Reporting: Monitor campaign performance, generate reports, and provide insights for continuous improvement. Track ROI of marketing initiatives and adjust strategies accordingly. Qualifications & Experience: Bachelor’s degree in Marketing, Communications, or a related field. Minimum 3 years of experience in luxury hospitality marketing. Strong knowledge of digital marketing, social media management, and PR. Fluent in Thai & English both written and spoken. Experience with marketing tools such as Google Analytics, Meta Business Suite, and CRM platforms. Understand OCC, ADR, Rev PAR, Pickup, Pace, Marketing Mix. Connect marketing activity to room revenue and demand. Buide campaigns around need periods and target markets. Know what content is commercially relevant Understand how marketing support Sales & Revenue. Present insights clearly to management Ability to multitask and work in a fast-paced environment. Details-oriented and highly reliable in thorough execution and follow-through WHY WORK FOR ACCOR •Employee benefit card offering discounted rates at Accor hotels worldwide. •Develop your talent through Accor’s learning programs. •Opportunity to grow within your property and across the world! •Ability to contribute to the community and make a difference through our Corporate Social Responsibility and Environmental, Social, and Governance (ESG) activities. Mövenpick Hotel Sukhumvit 15 Bangkok Escape to Mövenpick Sukhumvit 15 Bangkok, a serene retreat in the Central Business District, just 40 minutes from DMK or BKK Airport. Surrounded by lush gardens and waterfalls, our stylish rooms offer tranquility while keeping you close to BTS Asok, MRT Sukhumvit, shopping, and entertainment. Savor diverse cuisines at Lelawadee, then relax with skyline views at our rooftop pool and bar. Enjoy modern amenities, Wi-Fi, and a free tuk-tuk shuttle, offering the perfect blend of relaxation and convenience. This hotel is Green Globe certified, demonstrating our commitment to sustainable tourism, environmental responsibility, and community engagement. We implement eco-friendly practices, including energy and water conservation, waste reduction, and supporting local communities to ensure a greener future for travel