Assistant Marketing Manager

This role is based in our Ha Phan Building Office We are seeking a creative and energetic Assistant Marketing Manager to strategize, plan, and execute comprehensive B2B marketing campaigns for food & hospitality and machinery industry, that drive strong exhibition attendance and deliver exceptional attendee experiences. PRINCIPAL DUTIES AND RESPONSIBILITIES: Create compelling and effective content across multiple channels to enhance brand visibility, engage target audiences, and strengthen market positioning. Always updating new marketing channels and trends to stay ahead of industry developments, optimize campaign performance, and maintain competitive advantage. Integrated campaign management: Plan and execute comprehensive multi-channel marketing campaigns (online + offline), managing budgets and timelines while collaborating with Event teams to track performance and optimize results. Manage SEO/SEM strategies including Google AdWords and Display Network campaigns, optimize website content, social media channels and user experience, and monitor ROI to improve digital performance. Conduct market research to build and maintain quality databases, segment audiences for targeted campaigns, and provide competitive market intelligence. Work with Operations and Data Management team on the visitor registration system for its flow and effectiveness, pre-show and on-site, as well as the compilation of statistics and audits. Conceptualise, design, provide copy and supervise production of marketing collaterals (both on and offline) for events. Work with trade media and partners such as trade associations to extend promotional reach. Plan and make promotional trips to encourage more trade buyers to visit the events and also to encourage more cross-promotional partnership. Conceptualise and manage onsite programmes such as but not limited to knowledge theatres and visitor tours. Oversee on-site marketing operations including survey management, testimonial collection, live social media coverage, and visitor support to ensure seamless event execution. This job description sets out the duties of the position at the time that it was drawn up. Such duties may vary from time to time per business needs without changing the general character of the duties. Candidate must possess at least Bachelor’s Degree/Post Graduate Diploma/Professional Degree in Marketing, Mass Communications or equivalent At least 5 years of working experience in Senior marketing is required for the position Required Skill(s): Sensitive to B2B marketing opportunities and trend-driven content creation to maximize engagement, Excellent communications skills both orally & in writing, meticulous, self-driven with high levels of initiative, multi-task, deliver quality work within tight deadline, self-starter with an analytical and creative mind. Knowledge and ability with IT systems including core MS Office packages (Word, Excel, Power Point, Access), Canva,... Creative and devoted to driving event success. We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at . Our benefits include: Great community : a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks Broader impact : take up to four days per year to volunteer, with charity match funding available too Career opportunity : the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves Time out: annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year A flexible range of personal benefits to choose from, plus company funded private medical cover A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares Strong wellbeing support through EAP assistance, mental health first aiders and more Recognition for great work, with global awards and kudos programmes As an international company, the chance to collaborate with teams around the world We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here . Informa Markets , a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business. We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.