Assistant Marketing Manager

Job description

Essential Duties and Responsibilities • Develop and implement integrated event marketing plans including advertising, promotions, and public relations • Manage all aspects of advertising and media campaigns. • Prepare show settlement information for event advertising. • Manage development, production, and distribution of promotional and collateral materials to support sales and marketing programs (Adobe Photoshop, illustrator and Canva preferred) • Assist marketing manager with overseeing the development, management, and implementation of all digital strategies and campaigns, including all social media accounts, websites, electronic newsletters/eblasts, venue marquees, and LED displays • Assist in creating and managing all digital/social advertising campaigns based on internal and external requirements to support shows and events at each venue • Design, create and distribute electronic newsletters and eblasts, and maintain user/subscriber database • Creates and supervises marketing plans for events, to include all available services: subscriptions, group sales, public relations, media placement, digital campaigns, direct mail, promotional development, non-profit opportunities, traditional and non-traditional • Communicate with outside advertising on on-going campaigns. Write and prepare copy for print/radio/TV spots • Implement PR campaigns for events as needed, including pitching and scheduling TV, radio and print interviews and appearances and creating and executing on and off-site PR events • Prepare and distribute company and event press releases and media alerts • Manage and track marketing and advertising agreements for the facility Coordinate promotions and special events with event promoters and facility personnel. Work in conjunction with Event Services in the planning and execution of events, and event sponsorships. • Provide post-event reports, analysis, and regular status reports on marketing campaigns • Coordinate upcoming events with promoters to collect required marketing assets in order to place events on sale. • Oversee and order all event, wayfinding and sponsorship signage inside and outside the venue. • Works within the guidelines set forth in ASM's Management policies • Builds and maximizes relationships with local businesses and media partners to maximize resources and outreach efforts related to programming. • Work closely with the Sales department in identifying, analyzing, and reporting current and historical trends and opportunities in all convention markets. • Manage development, production, and distribution of promotional and collateral materials to support sales and marketing programs. • Manage, track, and report on programmatic digital campaigns. Evaluates new technology and product ideas and contribute to new service offerings along with identification of areas for innovation. Assist in creating/updating digital assets, and venue advertising and marketing collateral. • Analyze data from online marketing platforms such as web, email, and digital screens. Assist with marketing campaign, lead generating initiatives, and special projects. • Lead brainstorming, planning, and implementation of marketing plans • Lead and manage seasonal and part-time interns • Other marketing duties as assigned Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Education and/or Experience • Bachelor’s Degree in Marketing preferred but not necessary • Previous experience (2-4 years) within venue management or event management in Marketing or Public Relations preferred. Equivalent combination or education and experience will be considered. • Ability to multi-task projects effectively • Professional qualities should include solid business judgment/decision making ability, delivers on commitments, able to work and deliver a high quantity of quality results under extreme time and budget pressure, time management skills, oral/written communication skills, including public speaking ability. • Personal qualities should include being a self-starter, results driven, self-motivated, aggressiveness, enthusiasm, ambition, drive, tenacity, empathy, compassion, sense of humor, articulate, high degree of integrity, intellect and innovative. • Ability to listen to input from executives, colleagues, and direct reports and take comments, suggestions and critiques open mindedly. • Live Entertainment industry knowledge/background preferred. • A strong creative skillset and eye for visual composition • Demonstrable graphic design skills with a supporting portfolio • Proficiency with required desktop publishing tools, including Adobe Photoshop, InDesign, and/or Illustrator • Proficiency with SEO/SEM, and Google Analytics optimization • Proficient in content management systems and general familiarity with web design • Experience with social media tracking • Experience capturing and editing video for social media and other platforms • Effective time management skills and the ability to meet deadlines • Ability to give and receive constructive criticism • Must be a "Self-Starter" and is able to work with limited supervision • Strong communication skills and the ability to read, write, and understand English Computer Skills To perform this job successfully, an individual should have knowledge of Microsoft Office products (Word, Excel, PowerPoint), Adobe Creative Suite (Photoshop, InDesign, and/or Illustrator). Must be technologically savvy. Knowledge of digital media and social network platforms is a must (Facebook, Twitter, Snapchat, Instagram, LinkedIn, Tik Tok, YouTube, Groupon, etc.). Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Physical requirements include the ability to operate a keyboard and move around the facility. Must be able to hear and speak to use two-way radio and telephone. Must be able to work extended hours, weekends, and holidays as required. Note The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.