Assistant Product Manager (Makeup)

Job description

MAIN RESPONSIBILITIES CATEGORY & PORFOLIO MANAGEMENT (FOCUS ON MAKE-UP) 1. Demand Forecasting - Ensure accuracy of product demand forecast and timely submissions for Make-up category. 2. Assortment Management - Manage the full product lifecycle (sellable & non-sellable- POSM & AOG) across all categories. Oversee catalog updates, timely product registrations/renewals, and the systematic phase-out of discontinued SKUs. - Liaise closely with the local Regulatory Affairs team to ensure timely submission, tracking, and approval of product notifications/licenses prior to launch dates 3. Competitor & Market Intelligence - Continuously monitor competitor assortments and market trends to identify portfolio gaps, prioritize key hero lines, and gain market share in Vietnam 4. Commercial Listing - Work with the Retail team to ensure new SKUs are listed promptly across key retailer networks. 5. Performance Tracking & Analytics - Conduct regular sell-out performance analyses, evaluate campaign ROI (especially for HPP and GWP initiatives), and present actionable reports to senior management. LAUNCH CAMPAIGN & RETAILTAINMENT EXECUTION 1. 360° Launch Planning - Collaborate with cross-functional teams (CRM, Training, Retail, VM) to build and execute integrated 360° marketing campaigns for key Make-up animations and new launches. 2. Events (HPPs) & Instore Activation - Lead and drive key Retail-tainment initiatives, HPP activations, and seasonal campaigns (CNY, Valentine’s, Women’s Day, Mother’s Day, Xmas) to enhance brand experience and boost incremental sales. 3. GWP Strategy & Execution - Propose, align, and secure approvals for monthly and event-specific GWP schemes. Manage GWP stock allocation and timely dispatch to all doors. SUPPLY CHAIN, INVENTORY & PRICING EXECUTION 1.Order Management - Coordinate with local cross-functional teams to consolidate and submit monthly stock orders to the regional warehouse. 2. Stock Availability & Replenishment - Work closely with the Retail team and Regional Supply Chain to maintain healthy stock levels across all doors for non-sellable (samples & AOG items) 3. Pricing Alignment - Assist MKT Manager to implement retail pricing and ensure flawless, on-time updates in all retailer systems. Qualified University/College degree. Proficient in Microsoft Office 365 (Excel, Powerpoint, Word, Outlook) Min 3 years’ experience in Product Marketing Strong analytical and problem-solving skills Prior experience in luxury brands or beauty industry is preferred PURPOSE OF THE JOB The incumbent is required to execute marketing initiatives for new product launches, grow brand awareness and market share. She/He will be responsible for Make-Up category (Dior Addict, Rouge Dior, Dior Forever, Backstage…). She/He will also be responsible for Product Management (Forecasting, Product Replenishment, POSM Management, Registration) that supports new launches and trade marketing.