Associate Buyer, Paid Social
fanaticsfbg
New York, NY, United States
Posted Aug 5, 2026
- Other
- Gaming - Marketing
Job description
## About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
**Overview**
Fanatics Betting & Gaming is seeking a detail-oriented **Associate of Paid Social (OC)** to support paid social campaign execution, pacing, QA, and reporting for the Online Casino business. This role will be responsible for assisting with campaign builds, creative trafficking, budget monitoring, performance analysis, and operational excellence across paid social channels.
The ideal candidate is organized, analytically curious, creatively aware, and eager to grow within performance social media buying. This individual will support the Senior Social Media Planner / Buyer for OC, collaborate with agency partners and platform teams, and help ensure paid social campaigns are accurate, timely, measurable, and compliant.
**Responsibilities**
- Support paid social campaign setup, trafficking, QA, pacing, and optimization for Fanatics Casino initiatives.Assist with creative uploads, audience builds, placement selection, naming conventions, tracking parameters, and campaign launch checklists across paid social platforms.
- Monitor daily and weekly pacing against budget, acquisition, revenue, efficiency, and payback targets, escalating risks and opportunities proactively.
- Pull, organize, and interpret performance reporting from Meta, TikTok, Snap, X, Reddit, MMPs, analytics tools, and internal dashboards.
- Prepare weekly performance summaries, creative test trackers, campaign notes, and competitive insights for senior channel managers.
- Coordinate with agency partners to ensure campaign builds, optimizations, reporting, asset handoffs, and deadlines are completed accurately.
- QA creative assets, ad copy, offer messaging, destination URLs, promo codes, state eligibility, responsible gaming language, and compliance approvals before launch.Assist with testing roadmaps across creative concepts, hooks, audiences, placements, bidding, landing pages, app events, game themes, promotion messaging, and platform betas.
- Maintain documentation for campaign launches, optimizations, learnings, spend reconciliation, and recurring reporting processes.
- Partner with Creative, Brand, Casino Marketing, Analytics, Product, and Compliance teams to support timely and accurate campaign activation.
- Track casino product launches, promotion calendars, platform trends, competitor messaging, and creative best practices to identify optimization opportunities.
- Continuously develop platform expertise across major paid social buying tools and reporting systems.
**Qualifications**
- 1+ years of experience in paid social, digital media, performance marketing, marketing analytics, or a related role; internship experience will be considered.
- Working knowledge of Meta Ads Manager, TikTok Ads Manager, Snap Ads, X Ads, Reddit Ads, Excel/Google Sheets, and reporting dashboards preferred.
- Strong attention to detail and ability to manage multiple campaign deadlines in a fast-paced environment.
- Analytical mindset with comfort interpreting performance data, identifying trends, and communicating clear takeaways.
- Creative curiosity and interest in how paid social assets, copy, hooks, audiences, and placements influence performance.
- Strong written and verbal communication skills across internal teams, agencies, and external partners.
- Ability to follow QA processes, troubleshoot campaign issues, and maintain accurate documentation.Interest in online casino, sports betting, digital marketing, paid social, and customer acquisition preferred.
- Bachelor qualification in marketing, business, analytics, communications, or related field preferred.
- Must be open to occasional travel to Fanatics Betting & Gaming offices in New York City and Denver as well as other locations for conferences, events, meetings, and team-building activities.
Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.
For information about our benefits, please visit