Associate Digital Marketing Consultant

Job description

Since 2003, Entrata has evolved from a visionary, student-led startup into a global leader in AI-driven property management technology. Today, we power the industry's most essential operating system, serving owners and residents worldwide through a comprehensive suite of intelligent leasing, payment, and communication tools powered by cutting-edge AI. With a proven track record of sustained growth and a global team of more than 2,200 employees, we offer the rare combination of established stability and high-velocity innovation. Recognized by the Silicon Slopes Hall of Fame and the Utah Business Fast 50, Entrata fosters a culture of radical transparency and entrepreneurial energy. At Entrata, we create an environment where different perspectives are valued and respected. Those perspectives challenge assumptions, strengthen our decisions, and raise the bar as we reshape the global living experience through AI-powered solutions. ### Responsibilities include: - Provide a variety of digital marketing services to ensure world-class customer experiences. Services vary between client accounts but may include the following: - SEO (On-site, Local, Video, Citations, etc.) - Paid Advertising (Search, Social, Display, and Video) - AI thought process and GEO optimization - Handy with different LLMs (Gemini, ChatGPT, etc.) - Conversion Rate Optimization (page speed optimization, lead gen, A/B testing, etc.) - Email Marketing - Reputation Management - Canva and basic design understanding - Understand our customers’ unique digital marketing needs and goals. - Analyze digital marketing data and help formulate a digital marketing strategy in conjunction with the DMCs to achieve desired outcomes. - Coordinate with DMCs and internal stakeholders to support the execution of the digital marketing strategy. - Assisting DMCs by establishing proper scope and ensuring execution meets quality standards in conjunction with proper communication will determine success. - Maintain digital marketing certifications and research digital marketing and multi-family housing industry changes and trends. A focus on continuously improving one's skillset within our growth & development framework will be key to success. ### What We’re Ideally Looking For - Demonstrable background in Digital Marketing, Advertising, or a related field - 2+ years experience managing SEO, Paid Ads, Email Marketing, and/or Conversion Rate campaigns - 1+ years experience in customer and account management - Google Analytics, Google Ads Search, and Microsoft Ads Search Certified - Knowledgeable in use of Google Suite/Microsoft Office applications (especially spreadsheets) and other business tools (e.g. Slack) - Above all, a hunger to learn new skills, create innovative solutions, drive meaningful results, and contribute to our department culture ### What Will Earn You Bonus Points - Experience with conversion-focused website design and/or ad creative design - Experience with website programming languages (specifically HTML, CSS, and/or JavaScript) - Experience with Facebook, YouTube, Waze, or programmatic display advertising