Associate Director, AEO Marketing Science

Job description

SALARY: $100,000 - $120,000 Placement within the range for this position is based on a number of factors, including but not limited to, years of experience, relevant qualifications, skills, local market and budgetary considerations. LOCATION: New York (Hybrid) Who are we? Influencer is a global creator marketing agency on a mission to shape the future of marketing by humanizing brands. By placing creators at the center, the agency delivers creator-first solutions across creative, media, and commerce that connect brands with audiences through insight-driven creator campaigns built to stop the scroll and drive measurable impact. Founded in 2015 by YouTuber-turned-entrepreneur Caspar Lee and entrepreneur Ben Jeffries, Influencer is the world’s largest independent creator marketing agency - powered by a unique ecosystem of proprietary technology, platform partnerships, and longstanding talent relationships. As an Official Global Marketing Partner of TikTok, YouTube, Pinterest, Snap, Meta, and Twitch, Influencer delivers bespoke, enterprise-level solutions powered by Waves, its AI-driven operating system. From concept to conversion, the agency blends human instinct with platform intelligence to drive measurable outcomes across the full funnel - from brand perception to performance and sales. With 200+ team members speaking 30 languages across North America, Europe, and the Middle East, Influencer has delivered 6,000+ campaigns for leading brands including Spotify, SharkNinja, Google, Nike, Disney, and Coca-Cola. Job title Associate Director, AEO Marketing Science Reporting of the role Global VP of Marketing Science Overview of the job Reporting into Global VP of Marketing Science, the Associate Director, AEO Measurement will help build the measurement foundation of Influencer’s Creator-First AEO capability while contributing to our broader Marketing Science work across clients and campaigns. This role is responsible for turning complex AI-search data into credible, usable intelligence. You will analyze how brands appear across AI engines, identify the sources and signals associated with those results, establish competitive benchmarks, and build measurement frameworks that help us understand how visibility and brand representation change over time. Working closely with Creative Strategy, you will distill large amounts of data into the insights that actually matter — giving strategists, creators and clients a clear understanding of what is happening, where the opportunity exists and what we can learn from activation. Alongside AEO, you will support overall Marketing Science responsibilities across campaign measurement, client reporting, insights and effectiveness. Best things about the role: Help establish how one of creator marketing’s newest capabilities is measured and evaluated. Work with emerging AI-search datasets and turn them into meaningful client and strategic intelligence. Build measurement methodologies that connect creator activity with changes in AI discovery. Work across AEO innovation while remaining connected to broader creator marketing measurement and effectiveness. Measures of success - in the first few months, you will have: A clear and credible measurement methodology for Creator-First AEO. Consistent AEO baselines and benchmarks established across client engagements. Complex data translated into actionable insights that directly inform creator strategy. High-quality, client-ready reporting that makes AEO performance understandable and credible. Strong integration between Marketing Science, Creative Strategy and activation teams. Increasing institutional knowledge around the signals associated with AI visibility and creator content. High-quality delivery across both AEO and overall Marketing Science responsibilities. Roles & responsibilities: AI Visibility & Intelligence Analyze how brands are represented across AI-driven discovery. Use AEO data sources and platforms to understand how brands appear across AI engines. Analyze prompts, responses, citations, sources, topics and brand representation. Identify patterns in the sources, content types and third-party voices associated with AI responses. Surface gaps and opportunities that can inform creator strategy and activation. Competitive Intelligence Build a clear picture of brand performance relative to competitors. Benchmark clients against relevant competitors across AI visibility, citations, representation and share of voice. Identify where competitors are outperforming and investigate the signals associated with that advantage. Track changes in competitive position over time. Translate competitive data into clear insights for Creative Strategy and clients. Insight Development Turn large and complex datasets into usable intelligence. Distill AEO platform data into the findings that matter most to strategists, clients and creator briefs. Separate meaningful patterns from noise and prioritize insights based on potential strategic value. Partner closely with Creative Strategy to ensure data translates into clear hypotheses and actions. Develop repeatable approaches to analyzing AEO data across clients and categories. Measurement Frameworks & Impact Build credible approaches for evaluating Creator-First AEO. Establish pre-activation baselines across relevant indicators including AI visibility, citations, brand representation and share of voice. Define appropriate KPIs and measurement windows based on the objectives of each engagement. Analyze changes following creator activation and identify correlations, patterns and emerging learnings. Clearly distinguish correlation from causation and ensure conclusions accurately reflect what the data can support. Develop benchmarks and longitudinal datasets as Influencer’s AEO work scales. Use learnings to identify which creator, content and strategic approaches appear most strongly associated with positive movement. Reporting & Client Partnership Make complex measurement simple and credible. Build dashboards, recurring reports and client-ready outputs that make AEO performance easy to understand. Join key client meetings to explain methodology, findings and limitations. Support pitches and new-business conversations requiring measurement expertise. Partner with Creative Strategy to develop integrated strategic and measurement narratives. Help establish Influencer’s external POV on how Creator-First AEO should be measured. Marketing Science Overall Contribute to Influencer’s broader Marketing Science practice. Support campaign measurement, reporting and analysis across priority clients. Analyze creator and campaign performance to identify actionable insights and optimization opportunities. Contribute to measurement frameworks spanning attention, engagement, brand and business outcomes. Support brand studies, platform measurement, attribution and other Marketing Science initiatives where appropriate. Build clear, client-ready reporting and help teams turn campaign data into recommendations for future activity. Contribute to pitches, QBRs and strategic client conversations requiring measurement expertise. What you will need: 4-6 years of experience across marketing science, analytics, measurement, digital intelligence, search, social analytics or related disciplines. Strong analytical skills and experience working with large or complex datasets. Ability to identify meaningful patterns and translate data into clear business and strategic insights. Experience developing measurement frameworks, benchmarks and client reporting. Understanding of digital marketing measurement, attribution and the distinction between correlation and causation. Experience with dashboards, visualization and analytics platforms. Curiosity and working knowledge of AI search, AEO, SEO or emerging digital discovery; direct AEO experience is advantageous but not essential. Strong communication skills and confidence explaining complex methodologies to non-technical and senior client audiences. Understanding of creator/social marketing measurement is strongly preferred. Ability to operate comfortably across innovation work and BAU client responsibilities. A few of our core benefits: Medical Benefits through Insperity Wellbeing support including EAP & Mental Health cover 401K with match opportunity 22 days of Paid Time Off (+ Federal Holidays which can be flexed to your needs) For more information on our benefits, perks and what makes us unique, please visit our website here At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity & Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.