Associate Director, Client Services

**About WPP Media** WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit . **About WPP Media** WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit . WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: - Be **Extraordinary** by Leading Collectively to Inspire transformational Creativity. - Create an **Open** environment by Balancing People and Client Experiences by Cultivating Trust. - Lead **Optimistically** by Championing Growth and Development to Mobilize the Enterprise. **Role: -** Associate Director, Partnerships & Growth **Department: -** Content & Activation **This role reports to AVP - Partnerships** **Key Responsibilities:** - **Partner Ecosystem Development:** Identify, evaluate, and develop relationships with brands, platforms, IRL events and commerce partners mainly to expand Unilever’s digital footprint and unlock strategic and tactical collaborations. - **Trend Analysis s Implementation:** Track and translate emerging online trends, innovative collabs, and youth culture moments into actionable brand content strategies and ideas. - **Gen Z Platform Expertise:** Build a nuanced understanding of Gen Z-preferred platforms (e.g., Instagram, Snapchat,Moj, Discord) and develop targeted content hooks and campaigns that resonate authentically with this audience, esp for planning surround building around activations and IRL events. - **E-commerce/ Quick-commerce Behaviour Intelligence:** Analyse commerce consumer behaviour and path-to-purchase journeys to inform content and campaign optimization across shopper ecosystems. - **Networking s Relationship Building:** Cultivate strong relationships with industry leaders, partners, and platforms to stay ahead of the curve and bring in early access opportunities. - **Consent-Based Data Acquisition:** Learn and implement modern methods of acquiring consent-led data through partnerships and e-commerce touchpoints, while adhering to privacy norms and ethical marketing practices. - **Collaboration:** Collaborate closely with the client, MSF content, media buying and planning teams to align strategies, amplify ideas, and deliver integrated and impactful partnership interventions. **What We’re**