Associate Director, Consumer Marketing

Position Overview

The Associate Director, Consumer Marketing is responsible for developing and executing patient-focused marketing strategies that drive disease awareness, patient engagement, and brand growth for Tonix Pharmaceuticals' commercial portfolio. This individual will lead the development of integrated consumer marketing campaigns across traditional and digital channels while ensuring all promotional activities comply with FDA regulations, company policies, and industry standards. Working cross-functionally with Medical Affairs, Regulatory Affairs, Legal, Market Access, Commercial Operations, Sales, Corporate Communications, and external agency partners, the Associate Director will help shape the consumer experience throughout the patient journey. This role requires a strategic marketer with strong analytical capabilities, creative problem-solving skills, and experience launching and growing specialty pharmaceutical brands.

Key Responsibilities

• Develop and execute integrated consumer marketing strategies aligned with brand objectives and commercial goals.
• Lead patient-focused marketing initiatives, including disease awareness, branded campaigns, patient education, adherence, and support programs.
• Develop annual consumer marketing plans, tactical execution plans, budgets, and performance metrics.
• Manage creative development and execution of consumer promotional materials across print, digital, social media, video, websites, email, and emerging channels.
• Partner with Market Research to generate actionable consumer insights that inform brand strategy and campaign optimization.
• Collaborate with Medical, Legal, and Regulatory (MLR) reviewers to ensure promotional materials meet compliance requirements.
• Work closely with digital marketing partners to optimize paid media, SEO/SEM, CRM, social media, and website performance.
• Monitor campaign effectiveness using KPIs, analytics, and market performance data to recommend optimization strategies.
• Support new product launches through development of consumer launch strategies and promotional campaigns.
• Manage external advertising agencies, media agencies, digital vendors, patient advocacy partners, and market research suppliers.
• Collaborate with Patient Services and Market Access teams to ensure consistent messaging throughout the patient experience.
• Support brand planning, forecasting, and annual budget management.
• Monitor competitive activity, market trends, and evolving consumer behaviors to identify growth opportunities.
• Present strategic recommendations and campaign results to senior leadership.
• Ensure all promotional activities adhere to FDA regulations, PhRMA Code, company policies, and applicable compliance requirements.

Qualifications

• Bachelor's degree in Marketing, Business, Life Sciences, Communications, or related field required.
• MBA or advanced degree preferred.
• Minimum of 8 years of progressive pharmaceutical, biotechnology, or healthcare marketing experience.
• Minimum of 3–5 years of direct consumer (DTC) pharmaceutical marketing experience.
• Experience supporting specialty pharmaceutical or CNS product commercialization strongly preferred.
• Demonstrated success developing and executing omnichannel consumer marketing campaigns.
• Strong understanding of pharmaceutical promotional regulations, FDA guidance, and MLR review processes.
• Experience managing agency relationships and cross-functional project teams.
• Excellent strategic planning, communication, presentation, and project management skills.
• Strong analytical skills with experience interpreting marketing analytics and consumer insights.
• Ability to manage multiple priorities in a fast-paced, entrepreneurial environment.
• Proficiency with Microsoft Office and familiarity with digital analytics platforms and CRM systems.
• Ability to travel approximately 20–30%.

Preferred Qualifications

• Experience launching pharmaceutical products in the U.S. market.
• Experience marketing products in neurology, psychiatry, pain management, or other CNS therapeutic areas.
• Experience with rare disease or specialty pharmaceutical marketing.
• Knowledge of patient support programs and patient engagement strategies.
• Experience with omnichannel campaign measurement and marketing automation platforms.
• Demonstrated ability to influence cross-functional teams without direct authority.
• Strong vendor management and budget oversight experience.
• Experience working within emerging commercial organizations or growth-stage biotechnology companies.