Associate Director, CRM Product Owner

Job description

The Analytics & Performance Analytics (APEX) function supports AbbVie’s US organization and is comprised of highly respected researchers, analysts, data scientists and strategists who are committed to being best-in-class within the biopharmaceutical industry. We serve as strategic in-house counsel, ensuring that all decisions leverage the key insights that we develop. We continue to build new capabilities and skill sets, encouraging our team members to pull up a chair, be themselves, be creative, speak their minds, and do good work. We are a passionate, diverse, flexible, and inclusive organization with a culture that supports the best ideas, wherever they originate. We are smart, fun, quirky, and innovative – and we’d love for you to join us. Purpose The Associate Director, CRM Product Owner owns the roadmap, requirements, and releases for a defined AbbVie Field Tools product. As the US subject matter expert, this role supports field users and translates commercial needs into product solutions that enable the workforce and advance patient outcomes. As an Associate Director, CRM Product Owner, you will take full ownership of a key platform or tool within AbbVie's Field Tools portfolio. You will be responsible for shaping product direction, managing delivery through agile ceremonies, and ensuring that field user needs are consistently heard and acted upon. You will work cross-functionally with IT, vendor partners, commercial stakeholders, and field teams to ensure your product is healthy, adopted, and continuously improving. Your work directly enables AbbVie's commercial teams to do their jobs more effectively — making this role both strategically important and deeply impactful. Primary Responsibilities Product Ownership & Roadmap Serve as the primary product owner for an assigned CRM product, building and refining the product in close partnership with IT, vendor partners, and commercial stakeholders to deliver solutions aligned with AbbVie's business strategy. Own and manage the product roadmap for the designated functional area, overseeing enhancements and feature development within the CRM program build cycle and ensuring continuous alignment to AbbVie's business objectives. Requirements & Stakeholder Voice Translate US commercial needs and vision into actionable deliverables — create detailed requirements and user stories, manage the product backlog, and drive prioritization decisions to ensure the most impactful features are built first. Represent the voice of field users throughout product development and enhancement discussions, ensuring that the needs of AbbVie's commercial workforce remain central to product decisions. Partner with field users, commercial leaders, and cross-functional stakeholders to surface pain points, gather requirements, and translate them into actionable product improvements that drive measurable value. Tool Health & Technical Expertise Track and report on tool health, roadmap, potential adoption metrics, and issue trends; proactively identify systemic issues and escalate to the Director level with data-driven recommended actions. Maintain deep knowledge of the tool's data flows, configuration, and integration dependencies to support effective troubleshooting, enhancement scoping, and stakeholder communication. Adoption & Team Collaboration Champion change management and product adoption efforts, equipping field teams with the knowledge, training, and support needed to successfully leverage tools in their day-to-day workflows. Contribute to the broader Field Tools team's culture of innovation, continuous improvement, and collaboration in support of AbbVie's commercial mission. Bachelor’s Degree required, and 8+ years of relevant experience across field leadership, marketing, and analytics. Experience with AI-enabled CRM capabilities, data analytics, and digital customer engagement is highly desirable Deep familiarity with CRM platforms, particularly Salesforce and/or Veeva, and the broader commercial technology ecosystem Previous experience leading broad organizational change initiatives, navigating new ways of working, building positive, accountable, and highly engaged team culture. Knowledge and deep understanding of overall business operations in pharma/biotech and healthcare industry. Strong understanding of industry legal, analytical and compliance landscape and ability to apply to diverse situations to keenly evaluate risk and develop appropriate risk mitigation strategies. Demonstrated leadership ability to develop and drive an organizational strategy in a very complex matrix internal and external environment. Ability to lead without authority, driving through execution across multiple functionally diverse stakeholders. Sophisticated skills for coaching, training, and/or mentoring peers or others as assigned; helping such others to better meet or exceed their goals and achieve their full potential in role. Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​ The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of thisposting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location,and we may ultimately pay more or less than the posted range. This range may be modified in the future. ​ We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​ This job is eligible to participate in our long-term incentive programs. ​ Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission,incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless anduntil paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only - to learn more, visit US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: About AbbVie AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at . Follow @abbvie on LinkedIn, Facebook , Instagram , X and YouTube.