Associate Director, Direct to Consumer Digital Business

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries. JOB DESCRIPTION: About Abbott Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology. Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to: Career development with an international company where you can grow the career you dream of. Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year. An excellent retirement savings plan with a high employer contribution Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree. A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists. THE OPPORTUNITY This position is an onsite opportunity in the Lingo Division. Lingo is a new biosensing technology that provides users a window into their body. Lingo tracks key biomarkers – such as glucose, ketones, and lactate – to help people make better decisions about their health and nutrition. Biowearable technology will digitize, decentralize, and democratize healthcare. We are seeking a strategic and execution-focused DTC Associate Director to lead and scale our direct-to-consumer (DTC) digital business. This role sits at the intersection of business ownership, product management, and site operations; responsible for driving revenue growth, delivering a best-in-class digital experience, and ensuring seamless day-to-day execution of our e-commerce platform. This is a highly cross-functional leadership role for a builder and operator. Looking for someone who can own business performance end-to-end, translate commercial goals into product and digital roadmap priorities, and ensure flawless execution across site operations, marketing, and engineering partnerships. This is an onsite opportunity in Alameda, CA. WHAT YOU’LL WORK ON DTC Business & Channel Leadership Own end-to-end DTC business performance, including revenue targets, forecasting, and weekly pacing Lead DTC cross-functional execution to deliver against commercial objectives Analyze business performance and customer behavior to identify growth opportunities Define and execute sales-driving initiatives, including promotions, merchandising strategy, and SKU optimization Drive experimentation strategy, including A/B testing and conversion optimization Lead annual planning and ongoing forecasting for the DTC channel Partner with Marketing, Performance, and Finance teams to align on growth strategies and targets Oversee SEO/GEO strategy to maximize organic traffic and discoverability Ecommerce Management & Digital Experience Lead and manage the DTC website roadmap, including cross-channel and platform enhancements Overseeing the prioritization of ecommerce features Partner closely with Engineering to deliver scalable, high-quality digital experiences Drive site analytics and insights to inform roadmap decisions and optimization efforts Define and improve core digital experiences across the customer journey Provide technical stack oversight and ensure alignment with business needs Lead recurring DTC reviews and cross-functional alignment forums Site Operations & Execution Excellence Ensure flawless day-to-day site execution, including content publishing and promotional launches Own site performance, uptime, and release quality in partnership with Engineering Oversee QA processes and release management to ensure a stable customer experience Manage critical operational workflows, including payments, 3PL integrations, and fraud monitoring Maintain ownership of key tools and platforms supporting site operations Partner with Customer Service (e.g., Zendesk) to ensure a seamless customer experience Identify and resolve operational issues and risks proactively Support governance processes (e.g., approvals, compliance, and release controls as needed) CROSS-FUNCTIONAL LEADERSHIP Collaborate deeply with Engineering, Product, and Infrastructure teams to deliver roadmap initiatives Partner with Marketing, Performance Marketing, and Content teams to drive traffic and engagement Align with Customer Service, Operations, and Finance teams on execution and performance Act as the central connector across teams to ensure alignment, clarity, and delivery velocity Experience You’ll Bring Required Bachelor’s degree in Business, Marketing, Engineering, or related field (or equivalent experience) Minimum of 4 years of experience in product management. Must have People Management experience Proven end-to-end ownership of a DTC or e-commerce business, including accountability for revenue targets, forecasting, and in-quarter performance management Understanding of Product Management and ownership of digital roadmaps. Close partnership with Product and Engineering teams to deliver customer-facing experiences Deep expertise in digital commerce performance drivers, including site merchandising, conversion funnel optimization, and customer behavior analytics Demonstrated ability to use data and experimentation to drive growth, including running structured A/B testing programs, building test-and-learn cultures, and prioritizing initiatives based on business impact Experience leading cross-functional teams in a fast-paced, matrixed environment, with strong executive communication and stakeholder influence skills Strong analytical and strategic problem-solving capabilities, with the ability to translate insights into clear actions and measurable outcomes PREFERRED QUALIFICATIONS 10-15+ years of experience across e-commerce, digital product management, or DTC business leadership Experience with modern e-commerce platforms and ecosystems (Shopify, Salesforce Commerce Cloud, etc.) Familiarity with experimentation platforms, analytics tools, and personalization strategies Experience in high-growth or omnichannel consumer businesses Background managing site operations, payments, and digital tooling ecosystems Experience working in agile product environments WHY THIS ROLE IS DIFFERENT True end-to-end ownership of a DTC business (not just sales, product or ops in isolation) Unique blend of strategy, product, and execution leadership High visibility with senior leadership and direct impact on revenue growth Opportunity to shape the digital experience and operating model at scale TEAM STRUCTURE / CONTEXT Works closely with Product Management, Engineering, Marketing, and Operations partners Supported by roles such as Data Analytics, Performance Marketing, Content, and Ops PM Plays a key leadership role in defining how DTC scales going forward Apply Now Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at , on Facebook at and on Twitter @AbbottNews and @AbbottGlobal. Divisional Information Medical Devices General Medical Devices: Our medical devices help more than 10,000 people have healthier hearts, improve quality of life for thousands of people living with chronic pain and movement disorders, and liberate more than 500,000 people with diabetes from routine fingersticks. CRM As a global leader in Cardiac Rhythm Technologies, we focus on innovative technologies that can improve the way doctors treat people with heart arrhythmias, or irregular heartbeats. Diabetes We’re focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology. Vascular Abbott Vascular provides innovative, minimally invasive, and cost-effective products for treatment of vascular disease. Neuromodulation Our Neuromodulation business includes implantable devices compatible with mobile technology to help people who suffer from chronic pain and movement disorders. These non-opioid therapies allow us to provide interventional pain therapy to patients throughout the pain continuum. Structural Heart Structural Heart Business Mission: why we exist Our business purpose is to restore health and improve quality of life through the design and provision of device and management solutions for the treatment of structural heart disease. EP In Abbott’s Electrophysiology (EP) business, we’re advancing the treatment of heart disease through breakthrough medical technologies in atrial fibrillation, allowing people to restore their health and get on with their lives. HF In Abbott’s Heart Failure (HF) business, we’re developing solutions to diagnose, monitor and manage heart failure, allowing people to restore their health and get on with their lives. Diagnostics We’re empowering smarter medical and economic decision making to help transform the way people manage their health at all stages of life. Every day, more than 10 million tests are run on Abbott’s diagnostics instruments, providing lab results for millions of people. Abbott Molecular is a leader in molecular diagnostics and the analysis of DNA, RNA, and proteins at the molecular level. Our Point of Care diagnostic portfolio spans key heath and therapeutic areas, including infections disease, cardiometabolic, informatics and toxicology. Our diagnostic solutions are used in hospitals, laboratories and clinics around the globe. The crucial information derived from our tests, instruments and informatics systems are often the first step in patient care decision making for hundreds of health conditions from heart attacks to blood disorders to infectious diseases and cancers. Our rapid diagnostics solutions are helping address some of the world’s greatest healthcare challenges. Nutrition Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, and Glucerna® – to help them get the nutrients they need to live their healthiest lives The base pay for this position is $148,700.00 – $297,300.00 In specific locations, the pay range may vary from the range posted. JOB FAMILY: Product Management DIVISION: LNGO Lingo LOCATION: United States > Alameda : 2901 Harbor Bay Parkway ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Yes, 20 % of the Time MEDICAL SURVEILLANCE: No SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday) Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans. EEO is the Law link - English: EEO is the Law link - Espanol: