Associate Director, Influencer Marketing

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Overview:

We are seeking a dynamic Influencer Marketing Strategist who will play a pivotal role in crafting compelling pitch presentations backed by strong logic and data. This individual will combine creativity with analytical rigor to develop influencer-led strategies that resonate with brands and audiences. The role demands expertise in content, social, and digital ecosystems, proficiency with data and AI tools, and exceptional presentation skills.

Essential Duties and Responsibilities:

• Develop influencer marketing strategies aligned with client objectives, audience insights, and platform trends.

• Craft persuasive pitch presentations with clear logic, storytelling, and data-driven recommendations.

• Analyze campaign performance, audience behavior, and industry benchmarks to inform strategy.

• Leverage AI and analytics tools for forecasting, optimization, and reporting.

• Stay ahead of trends in social platforms, influencer content formats, and digital innovations.

• Deliver impactful presentations to clients and internal stakeholders.

• Communicate complex ideas simply and persuasively to drive buy-in.

• Work closely with creative, media, and tech teams to bring strategies to life.

• Lead new business pitches with innovative influencer-led concepts and mock frameworks.

Qualifications & Skills:

• >5 years of experience in influencer marketing, digital strategy, or branded content.

• Strong understanding of influencer ecosystem across platforms (Instagram, YouTube, Snapchat, X, Moj, etc.).

• Proficiency in data analytics and AI-driven tools for marketing insights.

• Exceptional presentation design and delivery skills.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.