Associate Director - Marketing Data

Job description

Who We Are At Kyndryl, we run and reimagine the mission-critical technology systems that drive advantage for the world’s leading businesses. We are at the heart of progress; with proven expertise and a continuous flow of AI-powered insight, enabling smarter decisions, faster innovation, and a lasting competitive edge. For our people—Kyndryls—that means doing purposeful work that powers human progress. Join us and experience a flexible, supportive environment where your well-being is prioritized and your potential can thrive. The Role Are you ready to dive headfirst into the captivating world of data engineering at Kyndryl? As a Data Engineer, you'll be the visionary behind our data platforms, crafting them into powerful tools for decision-makers. Your role? Ensuring a treasure trove of pristine, harmonized data is at everyone's fingertips. As a Data Engineer at Kyndryl, you'll be at the forefront of the data revolution, crafting and shaping data platforms that power our organization's success. This role is not just about code and databases; it's about transforming raw data into actionable insights that drive strategic decisions and innovation. We are seeking a Marketing Data Lead with deep expertise in managing marketing data, ensuring compliance, and enabling AI-driven insight activation using Microsoft’s ecosystem (Microsoft Fabric, Azure Power Copilot). You will focus on operational excellence, data quality, privacy governance, and practical AI deployment that empowers Marketing teams with instantly consumable data Key Responsibilities Strategic Thinking & Business Problem Assessment Assess complex business problems and translate them into data use cases and recommend and implement solutions Collaborate with stakeholders to ensure alignment between business objectives and data solutions Ability to connect the dots across multiple internal and external data sources and synthesize insights to offer recommendations that solve business problems. Marketing Data Management & Governance Implement and maintain strong data management frameworks for quality, accuracy, lineage, and responsible usage. Ensure adherence to GDPR and global data privacy regulations. Train marketing users on data governance and privacy best practices. Drive data literacy, Enable rapid, insight-driven decision-making across Marketing. AI Capability Deployment Using Microsoft Technologies Deploy AI solutions using Microsoft Fabric, Azure AI, Power BI, Power Platform, and Dynamics 365. Integrate Copilot experiences to democratize data access. Build and operationalize AI use cases including automated insights, segmentation, lead scoring, predictive models, anomaly detection, and automated reporting. Your Future at Kyndryl Every position at Kyndryl offers a way forward to grow your career. We have opportunities that you won’t find anywhere else, including hands-on experience, learning opportunities, and the chance to certify in all four major platforms. Whether you want to broaden your knowledge base or narrow your scope and specialize in a specific sector, you can find your opportunity here. Who You Are Who You Are You’re good at what you do and possess the required experience to prove it. However, equally as important – you have a growth mindset; keen to drive your own personal and professional development. You are customer-focused – someone who prioritizes customer success in their work. And finally, you’re open and borderless – naturally inclusive in how you work with others. Required Skills & Experience 12+ years of experience in marketing data management, data governance, analytics, or related areas. Strong SQL proficiency and experience with marketing datasets Deep understanding of GDPR and global data protection laws. Hands-on expertise with Microsoft technologies: Microsoft Fabric, Azure Power BI, Power Platform, Azure Excellent communication and stakeholder engagement skills. Preferred Qualifications Bachelors in technology with Marketing degree preferred. Experience deploying Copilot-based AI capabilities. Experience with marketing platforms and data set (Workfront, Marketo, HGI ). Ability to coordinate across multiple service providers. • Being You The “Kyn” in Kyndryl means kinship, which represents the strong bonds we have with each other, our customers and our communities. We focus on ensuring all Kyndryls feel included and we welcome people of all cultures, backgrounds, and experiences. Even if you don’t meet every requirement, we encourage you to apply. We believe in growth, and we’re excited to see what you can bring. At Kyndryl, employee feedback has told us that our number one driver of employee engagement is belonging. That sense of belonging — being a valued, respected, trusted member of the team — is fundamental to our culture and fueling great experiences for our customers. This dedication to welcoming everyone into our company means that Kyndryl gives you the ability to thrive and contribute to our culture of empathy and shared success. That’s The Kyndryl Way. What You Can Expect Your career with us isn’t just a job—it’s an adventure with purpose. We offer a dynamic, hybrid-friendly culture that supports your well-being and empowers you to grow. Our Be Well programs are thoughtfully designed to support your financial, mental, physical, and social health—because we know that when you feel your best, you do your best. From your very first day, you’ll dive into impactful work that powers the systems our customers rely on every day. You won’t just contribute—you’ll make a difference, tackling meaningful projects that sharpen your skills and fuel your growth. We’re here to champion your journey. With powerful tools to chart your career path, personalized development goals aligned with your ambitions, and continuous feedback to keep you inspired and on track, you’ll have everything you need to thrive and evolve. You’ll develop in-demand skills to grow your career and achieve your ambitions with access to cutting-edge learning opportunities—from certifications with Microsoft, Google, and Amazon to coaching and hands-on experiences. And through it all, you’ll be part of a culture that values empathy, restless learning, and a devotion to shared success. We want you to thrive here—and we’re committed to helping you do just that. Ready to make an impact? Join us and help shape what’s next. Get Referred! If you know someone that works at Kyndryl, when asked ‘How Did You Hear About Us’ during the application process, select ‘Employee Referral’ and enter your contact's Kyndryl email address.