Associate Director of Events

As the Associate Director, Events Marketing, you will lead the strategy, performance and evolution of BillionToOne’s event marketing function across national prenatal conferences, regional and local prenatal events, and strategic experiential activations. You will be responsible for defining how event marketing drives commercial growth, strengthens customer engagement, and advances the BillionToOne brand.

This is a highly cross-functional leadership role responsible for transforming event marketing into a scalable growth engine for the business. You will own the long-term vision for the event portfolio, investment strategy, pipeline generation, organizational design and operational excellence of the function. Success in this role requires balancing strategic leadership with strong operational rigor while building systems that consistently deliver exceptional results.

The ideal candidate is a strategic marketing leader with deep expertise in even marketing, demand generation and organizational leadership. You are equally comfortable shaping executive strategy, analyzing business performance, coaching teams and building the processes that allow organizations to scale.

This role may be remote or based out of our Menlo Park or Union City, CA offices and reports directly to the VP of Marketing.

Responsibilities:

Event Strategy & Portfolio Leadership

• Own the long-term vision and strategy for BillionToOne's prenatal event marketing function, ensuring national conferences, regional programs, and experiential marketing work together to drive commercial objectives.
• Develop the annual event marketing strategy and investment plan, making data-driven recommendations on where the company should invest, expand, optimize, or reduce event spend based on business impact.
• Define audience segmentation, event portfolio strategy, channel mix, and integrated marketing approaches that maximize pipeline generation and customer engagement.
• Partner with Executive Leadership, Sales, Product Marketing / Marketing and Medical Affairs to ensure event marketing supports company priorities and go-to-market objectives.

Revenue Growth & Business Performance

• Own the event marketing function's contribution to pipeline generation, revenue, customer acquisition, and commercial performance.
• Establish KPIs and performance frameworks tied to pipeline, conversion, attendance quality, ROI, and business impact.
• Analyze performance across the event portfolio to optimize resource allocation, improve return on investment, and guide future strategy.
• Present executive-level business reviews and recommendations that influence marketing investment and commercial planning.

Organizational Leadership & Team Development

• Lead and develop prenatal events support, including full-time team members, contractors, agencies, and external partners.
• Build organizational capability through clear delegation models, defined ownership, standardized operating procedures, and scalable systems that enable the team to execute consistently at a high level.
• Foster a culture of accountability, proactive communication, operational excellence, and continuous improvement across the organization.
• Develop talent, mentor team members, and create opportunities for professional growth while ensuring the function can scale with the company's continued expansion.

Cross-Functional Leadership & Operational Excellence

• Establish communication cadences, planning frameworks, ownership models, and governance processes that create clarity, transparency, and predictability across all event initiatives.
• Ensure consistent execution quality across executive-facing events, national conferences, regional meetings, webinars, and field programs by building scalable operating models.
• Proactively identify organizational risks, resolve cross-functional challenges, and communicate mitigation plans with transparency and urgency.
• Continuously improve operational processes, technology, vendor partnerships, and resource planning to increase efficiency and organizational effectiveness.

Event Experience & Brand Impact

• Ensure BillionToOne delivers exceptional, differentiated event experiences that strengthen the company's brand, deepen customer relationships, and support commercial objectives.
• Guide the strategic direction of flagship events while empowering the team to own day-to-day planning and execution.
• Partner with Brand and Design leaders to ensure a consistent, high-quality customer experience across every event touchpoint.
• Stay ahead of industry trends, emerging event technologies, and innovative engagement strategies to continuously evolve BillionToOne's event marketing capabilities.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 8–10+ years of experience in event marketing, field marketing within the healthcare space.
• Experience owning significant event marketing budgets and portfolio investment decisions.
• Strong analytical and business acumen with experience establishing KPIs, ROI frameworks, and executive reporting.
• Experience managing national conferences, regional events, experiential activations, and multi-channel event campaigns.
• Strong strategic thinking capabilities paired with exceptional operational and executional rigor.
• Demonstrated success partnering with Sales leadership to deliver measurable pipeline growth and commercial outcomes.
• Proven ability to influence executive stakeholders and drive cross-functional decision-making.
• Strong executive presence and communication skills with confidence presenting recommendations and influencing senior stakeholders.
• Demonstrated ability to build scalable operational systems, improve cross-functional alignment, and lead through ambiguity.
• Comfortable operating in fast-paced environments while proactively driving clarity, accountability, and momentum across teams.
• Healthcare, diagnostics, biotech, medtech, or life sciences experience strongly preferred.
• Collaborative, low-ego leader with strong relationship-building and cross-functional influence.

Benefits And Perks:

• Working alongside brilliant, kind, passionate and dedicated colleagues, in an empowering environment, toward a global vision, striving for a future in which transformative molecular diagnostics can help millions of patients
• Open, transparent culture that includes weekly Town Hall meetings
• The ability to indirectly or directly change the lives of hundreds of thousands patients
• Multiple medical benefit options; employee premiums paid 100% of select plans, dependents covered up to 80%
• Extremely generous Family Bonding Leave for eligible employees (16 weeks, paid at 100%)
• Supplemental fertility benefits coverage
• Retirement savings program including a 4% Company match
• Increase paid time off with increased tenure
• Latest and greatest hardware (laptop, lab equipment, facilities)
• Daily on-site lunches provided from top eateries
• A variety of perks on campus (state of the art gym, restaurant)
• Free on-site EV charging (compatible with all EVs, including Tesla)

At BillionToOne, we are proud to offer a combination of a (1) base pay range (actual amount offered is based on experience and salary/equity options split that the candidate chooses), (2) generous equity options offering, (3) corporate bonus program, on top of (4) industry leading company benefits (free healthcare options, 401k match, very generous fully paid parental leave, etc.).

BillionToOne is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.