Associate Director of Insights & Optimization

Job description

Associate Director of Insights & Optimization Cooley is seeking an Associate Director of Insights & Optimization to join the Marketing and Client Development team. Position responsibilities: Enterprise Analytics Strategy: Define the firm’s overarching measurement framework, establishing high-value KPIs that link Marketing & Client Development activities to firm-wide growth and practice revenue. Democratized Dashboard Strategy: Lead the vision and architectural build of a democratized dashboard ecosystem, ensuring that self-service data tools are intuitive, accessible, and designed to empower MCD stakeholders with real-time, actionable insights. Audience Architecture & Governance: Lead the strategy for audience segmentation and lifecycle modeling, ensuring the firm has a unified, governed approach to how we define and target clients. Executive Data Storytelling: Act as the primary "MCD Data SME" for leadership, translating complex analytical findings into clear, high-impact narratives that inform strategic pivots. Team & Resource Leadership: Direct a team of analysts and oversee the offshore delivery model, ensuring high-velocity reporting output without sacrificing strategic depth. Cross-Functional Alignment: Partner across teams to align their specific goals with the firm’s central data-backed frameworks. Optimization Framework Development: Architect the "Optimization Guidance" model, establishing the process by which the MCD uses performance data to reallocate spend and resources or report out on campaign efficacy. Data Stewardship & Ethics: Oversee the integrity of the MCD data ecosystem, ensuring compliance with firm-wide standards while maximizing the utility of data. MarTech Roadmap Integration: Serve as a key stakeholder in the evolution of the firm’s data lake and BI tools (e.g., Tableau, PowerBI , CRM analytics), ensuring the stack supports advanced attribution. Impact Reporting: Own the delivery of " en masse" and bespoke reporting, demonstrating the holistic impact of the MCD organization on the firm's market position and pipeline. People Leader: Serve as direct supervisor and mentor to direct reports Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies. Manage staffing coverage, review and process time logs/time off requests Support business professional development and continued educational opportunities In collaboration with immediate supervisor and central HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events All other duties as assigned or required Skills and experience: Required : After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications Ability to work extended and/or weekend hours, as required Ability to travel, as required 8+ years of applicable experience in the field (e.g., marketing or business development, preferably with an emphasis working in a strategy, transformation, or growth function ) , with 4 + years management experience ( some at the senior level preferred) Hands-on experience in audience segmentation strategy and creation, including advanced reporting, querying, and cross-filter logic in CRM, MAP, and orchestration technologies Basic to advanced data manipulation, analysis and visualization skills ( e.g. advanced Excel skills, SQL, PowerBI ) Ability to deliver business-focused insights and data storytelling to xFunctional stakeholders Bachelor’s Degree Preferred: Prior l egal industry experience Competencies: Entrepreneurial by nature Excellent attention to detail Approaches tasks through a lens of quality and consistency Approaches tasks through a digital first lens Exceptional interpersonal and communication skills with ability to facilitate and solve problems Ability to organize, prioritize and coordinate multiple activities often under tight timelines Takes a consultative approach to set goals, drive projects, and achieve outcomes Strong judgment Team-player with collaborative spirit Unwavering ability to handle and maintain confidentiality regarding firm information, projects, client data High level of professionalism at all times Demonstrated ability to lead through influence and develop talent Proactive, analytical mindset Effective presentation skills Cooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices. EOE. The expected annual pay range for this position with a full-time schedule is $200,000 - $240,000. Please note that final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate. We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits. In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 25 days of Paid Time Off (“PTO”) and 10 paid holidays each year. We provide generous parental leave and fertility benefits. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.