Associate Director - Programming Strategy and Insights (Quant & Qual), Gujarati Cluster

Job description

About the Team: We are established as a true pioneer in regional entertainment. By successfully managing two powerhouse channels – Colors Gujarati and Colors Gujarati Cinema, we have captured the hearts of Gujarati audiences both nationally and internationally. At the core, the team drives creative vision and content strategy by blending compelling storytelling with sharp audience insights and business impact. From fiction and non-fiction to marquee events, we create high-impact content that resonates with viewers. Working closely with production houses, writers, marketing, and commercial teams, we operate in a high-energy environment, pushing boundaries, and shaping the future of content. About the Role: This position holds the responsibility of managing Programming Strategy & Insights for the Gujarati Cluster and will be instrumental in pivoting the channel’s content strategy. Key Responsibilities: Quantitative : Analyze TV audience measurement data (e.g., from Broadcast Audience Research Council India) to track channel and program performance (TRPs, GRPs, reach, time spent, etc.) Deliver regular and ad-hoc reports on ratings performance, competitor benchmarking, and genre trends Support programming teams with insights on show launches, time-band performance, and audience segmentation Work closely with ad sales teams to provide data-backed narratives for media planning and client pitches Identify patterns in audience consumption across demographics, regions, and platforms Conduct deep-dive analysis on campaign performance, content experiments, and special events Collaborate with digital teams to integrate TV and OTT viewership insights Translate complex datasets into clear, business-friendly insights and recommendations Qualitative : To work on projects and/ problems statements that can potentially impact Mining insights & mapping trends in consumer attitudes, preferences, lifestyles, and behavior that will help sharpen the team’s consumer understanding Analysing consumer feedback, accurately identify problem areas and provide sharp & actionable insights to the content and communication teams Use insights from consumer feedback to actively provide stimulus or thought starters to the internal teams To work on projects and/ problems statements that can potentially impact storytelling Performance Measures: Achievement of reach and viewership targets for shows and campaigns Achievement of FPC accuracy targets and optimization of slot/break patterns to maximize ad-inventory value without compromising viewer experience Data Accuracy & Insights Identification of rising consumer trends & changes in societal fabric Number of sharp and actionable insights that were provided to business that aided strategic decisions Number of projects worked on and its long/ short term impact Number of innovative research techniques employed Success of cross-functional collaboration Team productivity, engagement, and retention Qualifications, Knowledge & Skills: MBA from a premium B School or P.G. in Film & TV Production, Degree in Sociology/ Psychology/ Behavioural sciences 10 years of relevant experience in media, broadcasting, or creative agencies, preferably within the television industry. Deep understanding of consumer behavior and audience preferences. Passionate about content and skilled in excellent stakeholder management. Ability to collaborate and forge strong alliances within the organization. Proficient in problem-solving and decision-making. Personal Attributes: High energy, assertive, and driven to achieve excellence Ability to perform under pressure and manage tight deadlines effectively Agile and adaptable in a fast-paced, dynamic environment Strong collaborative mindset and team orientation Confident communicator with strong interpersonal presence High level of ownership, accountability, and resilience Passionate about content, entertainment, and audience engagement About Us: Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies. JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.