Associate Director, Social Media Strategy

Job description

**What We Do** C.A. Fortune is a national consumer-centric integrated commerce agency built to help brands win at retail. We deliver sales strategy, in-store execution, full-service marketing, and digital commerce through a single, fully integrated partner. Our capabilities span the full shelf: from getting brands on it, to getting them off it. We’re passionate, energetic, and deeply motivated by one thing: helping brands win over customers and consumers. We bring together sales experts, marketers, e-commerce specialists, data analysts, and creatives. Different backgrounds, one mission. **Who We Are** C.A. Fortune is built on the belief that great people build great brands. We're a national consumer-centric integrated commerce agency. We show up every day to help brands of all sizes grow, compete, and lead. From emerging challengers to established market leaders, we bring the sales horsepower, marketing firepower, and integrated thinking to move the needle at retail. The best brands are built by the best people. Come build with us. **Overview of the Role** - The Associate Director, Social Media Strategy is a strategic leader who translates cultural insights, platform expertise, and brand thinking into social-first strategies that move client business forward. They are the SRW | C.A. go-to expert on the ever-evolving world of social media and lead a team of social savvy individuals who ground recommendations in audience insight, platform behavior, social listening, and cultural trends. - While social strategy is their primary craft, they also bring broader marketing strategy experience to the table, from digital and integrated campaign planning to consumer insights and competitive analysis. They lead multiple client accounts at once, mentor and guide their team, partner closely with cross-functional teams, and aren’t afraid to roll up their sleeves to support content creation when the moment calls for it. - Location: Remote - Salary: $95,000 - $110,000 based on experience, qualifications, and skills - At C.A. we’re not looking for perfection, just people that want to commit to us and grow their careers long-term. We are on a mission to build better brands that inspire healthier lifestyles for consumers and their families. If you’re looking for a sign to apply, here it is! **What You’ll Do at C.A. Fortune** As part of the SRW | C.A. Strategy Department, lead the Social Media Team across a range of client accounts focused on paid and organic social. - Bolster strategic recommendations in audience insights, platform behaviors, cultural moments, and social listening/competitive data. - Lead the development of social strategies and briefs, translating strategic direction into content calendars and content development. - Partner with Paid Media, Influencer, PR, and Creative teams to ensure social strategies are fully integrated across every tactic in-market. - Lead key client meetings, brainstorms, and internal strategy reviews. - Contribute to content ideation and social content copy frequently. - Monitor social and campaign performance, translating data and insights into optimization recommendations for clients through monthly social reporting. Serve as the agency’s social subject matter expert, staying ahead of platform updates, emerging channels, and industry trends, and translating them into timely recommendations for clients and internal teams. - Guide organic and paid social strategy in tandem, ensuring channel plans work together to support broader campaign and business goals. - Apply broader digital and marketing strategy expertise — client discovery, competitive analysis, and consumer insights — to help build comprehensive, integrated strategic plans beyond social alone. - Create and present strategic decks, points of view, and recommendations that generate excitement and position SRW | C.A. as a social media thought leader. - Partner with the Social Media Team to test, learn, and utilize social media and AI tools to create efficiencies and scale output. - Identify new strategic opportunities within existing accounts and bring a strong social point of view to new business pitches and proposals. - Roll up your sleeves to support social content creation when needed, from copywriting and content ideation to jumping in on light shooting/editing to keep great ideas moving. **What You Should Bring to the Table** - Strong communication and storytelling skills: - Ability to distill complex ideas into clear, actionable recommendations. - Knack for writing short, catchy copy in a social-friendly tone of voice. - Proven experience developing and leading social media strategy, including deep knowledge of TikTok, Instagram, Facebook, Pinterest, LinkedIn, YouTube, and emerging platforms. - A deep understanding of organic and paid social nuances, and how they work together to support integrated campaigns. - Broader digital marketing strategy experience (paid media and integrated campaign planning). - Ability to manage multiple accounts and competing priorities at once in a fast-paced environment. - A collaborative, proactive, solutions-oriented approach. - Curiosity about people, culture, and what drives consumer behavior, with a finger on the pulse of what’s trending. - Experience supporting light content creation (copywriting, content ideas, occasional shooting/editing) when the need arises. - Skilled in navigating senior-level client relationships with confidence. - Ability to utilize AI tools for time efficiencies, to enhance strategic output and to supplement content creation. - Experience understanding and synthesizing data into clear, actionable takeaways for clients and internal teams. **You Will Stand Out If You Have** - A track record of growing client accounts and identifying new strategic opportunities within existing scopes of work. - Experience running brainstorms or creative planning sessions. - Ability to interpret social listening, competitive insights, and performance dashboards into strategic recommendations (using tools like Sprout Social). - Familiarity with influencer and creator partnerships and how content performs across profiles. - Hands-on content creation experience (shooting, editing, using tools like Canva, CapCut, or similar). - Experience managing or mentoring junior strategists, social media managers and content creators. - Experience working with CPG brands is preferred. **Perks** - PTO and sick days - 11 paid company holidays per year - 1 floating holiday - 2 paid volunteer days per year - Bonus eligible - 3 months fully paid parental leave (regardless of gender) - Medical, dental, and vision - Paid company life insurance - 401k with company match - Summer hours (half day Fridays from Memorial Day thru Labor Day) - Work from home flexibility **Come As You Are** C.A. is committed to making our company more inclusive. Diversity fuels our innovation and better connects us to our clients, our colleagues, and our communities. Based on research, we know that women and other marginalized groups tend to apply to roles only when their experience perfectly matches the job description. That said, we encourage you to apply if you meet the majority of qualifications, especially if this role aligns with your career