Associate, Hardware Marketing

Job description

Singtel is where Technology meets Purpose. We're building an AI-first telco for the future—connecting people, businesses and communities through trusted networks, intelligent digital services and next-generation technology. From transforming everyday experiences in mobile, broadband, entertainment and lifestyle services to enabling enterprises with AI, 5G+, cloud, cybersecurity, data centres and digital platforms, we create the technology that powers how millions live, work and connect. At Singtel, your work creates real impact. You'll turn complex commercial and portfolio data into actionable insights, drive growth across our Hardware business and shape propositions that influence how customers discover, purchase and upgrade their devices. Be a Part of Something BIG! As the Manager, Hardware Portfolio & Performance, you will provide an integrated view of Singtel’s Hardware business performance and drive cross-portfolio initiatives to improve revenue and business outcomes. You will oversee performance across brands, channels and key sales drivers, covering approximately S$461.7 million in annual Hardware revenue. Working closely with Brand Product Marketing Managers and channel stakeholders, you will turn portfolio insights into actions while also owning key growth initiatives. How You will Make An Impact: Hardware Portfolio Performance & Insights Own the consolidated view of Hardware revenue, volume and performance across brands, channels and sales drivers. Analyse actual performance against Budget/AOP, forecast and prior year, identifying root causes, risks, opportunities and corrective actions. Work with individual Brand Product Marketing Managers to translate portfolio insights into actions, while brand-level P&L ownership remains with the respective Brand PMs. Revenue & Demand Forecasting / Management Reporting Own the consolidation of Hardware revenue and demand forecasts, challenge underlying assumptions and track forecast accuracy. Prepare and present the weekly Hardware performance view for senior management steering, including key call-outs, risks, opportunities and action tracking. Maintain consistent performance definitions and data integrity across reporting sources. IPP & RRP Revenue Growth Lead cross-brand initiatives to grow SIM Only IPP and RRP device revenue and volume. Analyse performance by brand, model, channel, customer segment and price tier. Coordinate Brand PMs and channels on recovery and growth actions. Develop recommendations on propositions, pricing, promotional mechanics, assortment and channel execution. Trade-In Product Marketing & Partner Management Own the Trade-In business proposition, performance and go-to-market across channels. Lead direct commercial negotiations with the appointed Trade-In partner, including commercial terms, operating model, service levels and improvement opportunities within approved guardrails. Coordinate OEM-funded overtrade programmes, channel adoption and customer journey improvements to increase Trade-In volume and attachment. Drive reporting process improvements, data governance and automation of recurring performance management. Manager_Hardware_Portfolio_Perf… Skills for Success: University Degree in Business, Marketing, Finance, Economics, Analytics or equivalent. 5–8 years of relevant experience; candidates with broader portfolio leadership, senior-management exposure and greater autonomy may be considered at a more senior level. Advanced Excel and quantitative analysis capabilities. Strong revenue and commercial performance analysis and forecasting skills. Strong PowerPoint and executive storytelling capabilities. Experience with dashboarding, BI tools and data visualisation. Strong business case and scenario-modelling capabilities. Experience in product marketing and commercial partner negotiations. Strong analytical thinking and attention to detail. Structured problem solving and sound commercial judgement. Strong stakeholder management with the ability to influence without direct authority. Clear written and verbal communication. Strong ownership, resilience and ability to work under demanding timelines. Good understanding of mobile hardware economics, channel dynamics, device lifecycle, customer propositions and partner/vendor management. Experience within telecommunications, consumer electronics, hardware/device, retail or adjacent technology industries. Experience with Power BI, reporting automation, device pricing, IPP/RRP propositions, Trade-In or circular-economy programmes. Executive presence and experience presenting to senior management. Ability to coach or guide peers on performance management. Knowledge of Trade-In operations, device financing/instalment propositions and the Singapore consumer device market. Manager_Hardware_Portfolio_Perf… Manager_Hardware_Portfolio_Perf… Are you ready to say hello to BIG Possibilities? Take the leap with Singtel to unlock new opportunities and accelerate your growth. Apply now and start your empowering career!