Associate Manager, Biddable Media (Search)

Job description

PURPOSE OF THE POSITION Partner with and support Digital Media Managers and the collective Media Strategy & Planning team in the activation of Paid Search and Third-Party Delivery Media for the Inspire Brands portfolio. This includes working with Managers on the critical role of maintaining accurate financial stewardship across the brand portfolio. RESPONSIBILITIES Search Activation Support the general day-to-day functions as led by Paid Search and 3rd Party Delivery media Managers Monitor campaigns to ensure appropriate pacing relative to budgets and targets. Update and optimize budgets and insertion orders throughout the year based on brands’ needs. Perform monthly billing and invoice reconciliation. Execute new campaign builds, ad copy rotations, account optimization and tracking processes across different platforms Manage the tagging, reporting and financial management for Search and 3PD campaigns for Dunkin’ Partner with Managers to support the various steps required to ensure proper asset alignment (including creative & traffic fulfillment) across media buys; this will include implementation and QA of tagging as necessary across in-house Paid Media buys for measurement reporting and accuracy Pull and structure data for weekly, monthly, and quarterly reporting and review with necessary stakeholders to impact optimizations and business decisions Support the integrated reporting of documents – including a migration to dashboard reporting – as needed by cross functional team members for internal and external purposes Maintain accurate record of budgets (planned v. actuals) and oversee the billing process for in-house Paid Media Proper management and reconciliation of all account budgets in accordance with media authorizations Budgeting and forecasting company revenues and internal operating expenses, as well as reconciling data from multiple financial databases Interface with external/internal teams in managing requests concerning processes and deliverables. This will include but not be limited to internal brand and enterprise analytics teams and 3rd party auditors Report on campaign activity and leveraging research and industry knowledge to provide actionable, data-driven insights Ownership of ongoing campaign optimization and reporting processes, ensuring that campaigns deliver to target and are achieving the best possible results Monitor campaigns to ensure appropriate pacing relative to budgets and targets. Update and optimize budgets and insertion orders throughout the year based on brands’ needs. Attend and actively participate in regular status meetings (both internal and external) to help prioritize deliverables, takeaways/next steps and timelines with Managers Provide general team support as needed based on internal priorities and scope of projects Demonstrate a “big picture” understanding of brands marketing strategy and the role Search and 3PD plays. Assume buying responsibilities in the event of a Manager’s absence Agency and Cross-Functional Internal Teams Collaboration Partner with the media analytics team to measure impact of ongoing campaigns and overall plan Co-lead competitive tracking and reporting on a regular basis and/or as needed Partner with Media Strategy & Planning and Connections Planning teams to develop a learning agenda and testing roadmap based on the brands objectives, insights, and key challenges EDUCATION QUALIFICATION: Required Minimum: Bachelor’s degree EXPERIENCE QUALIFICATION: 2 – 5 years of relevant experience in marketing and / or media Hands on keyboard paid buying experience within Google Ads, Uber Eats, and DoorDash platforms Demonstrated experience in problem solving and managing multiple tasks Account budget management through daily/weekly pacing, monthly and yearly goals REQUIRED KNOWLEDGE, SKILLS OR ABILITIES: Ability to deliver results Excellent project management skills (proficiency in Excel/PPT will be key) Ability to balance multiple priorities and meet project deadlines Excellent oral and written communication skills Ability to lead and influence others Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor Self-starter personality who can operate with minimal supervision Strong ability to work closely with team members to solve problems, prioritize tasks, and manage time effectively A detail-oriented approach and a desire to achieve objectives accurately Solid quantitative and research skills, and proven data interpretation capability Ability to learn new systems and workflows Inspire is a multi-brand restaurant company whose portfolio includes more than 33,300 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.