Associate Manager, CRM Strategy

Job description

Company Description VERSANT is a leading force in news, sports and entertainment - home to iconic and trusted brands that inspire, inform, and delight audiences. Our unique combination of content, technology and services enriches the cultural fabric, igniting passions, sparking conversations, and connecting people to what they love most. As an independent, publicly traded company, VERSANT brings together powerhouse cable networks - including USA Network, CNBC, MS NOW (formerly MSNBC), Oxygen, E!, SYFY, and Golf Channel - with dynamic digital and direct-to-consumer brands such as Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. Together, these businesses reflect our commitment to delivering exceptional experiences across every screen and service. VERSANT is an industry-changing media company fueled by innovation and an entrepreneurial spirit. With a strong foundation and a forward-looking vision, VERSANT empowers creativity, embraces change, and drives connection in an ever-evolving world. Job Description The Opportunity The Associate Manager, CRM Strategy will support the development and execution of customer engagement strategies across Fandango’s portfolio of brands, with a focus on email and mobile channels including push notifications, in-app messaging, and SMS. This role plays a key part in delivering high-impact, data-informed campaigns that drive audience engagement and business outcomes. Why This Role Matters: You will help shape how millions of customers connect with entertainment experiences, ensuring campaigns are timely, personalized, and aligned to audience behavior and content release cycles. Your work will directly contribute to improving engagement, optimizing performance, and scaling CRM capabilities across the business. This is a hybrid role based in Los Angeles , with regular in-office collaboration to support cross-functional partnership and creative alignment. What You’ll Do Execute and optimize weekly CRM campaigns across email and mobile channels, ensuring high-quality delivery across platforms and devices Partner with cross-functional stakeholders to align on campaign objectives, timelines, and requirements Manage workflows and timelines using project management tools to ensure on-time execution and clear communication Leverage A/B testing, segmentation, and personalization strategies to improve campaign performance and customer engagement Analyze campaign performance, generate insights, and provide actionable recommendations for optimization Maintain quality assurance standards across campaign builds, including testing, troubleshooting, and asset updates within CRM platforms Qualifications What You Bring 2+ years of experience in CRM, lifecycle marketing, or related fields; entertainment or direct-to-consumer experience preferred Hands-on experience with CRM platforms such as Sailthru, Salesforce Marketing Cloud, or Iterable Strong understanding of segmentation, A/B testing, behavioral targeting, and lifecycle journey mapping Experience working with analytics tools (e.g., Tableau, Looker, Adobe Analytics) and translating data into actionable insights Working knowledge of HTML/CSS and Adobe Creative Cloud tools (e.g., Photoshop) for email editing and QA Ability to manage multiple campaigns and priorities in a fast-paced environment using tools such as Asana or similar How We Do It at Versant: Trust: You take ownership of your work and deliver with accuracy and attention to detail Teamwork: You collaborate effectively across teams and contribute to a shared goal Transparency: You communicate clearly on timelines, performance, and challenges Agility: You adapt quickly to shifting priorities and evolving campaign needs Entrepreneurial Spirit: You stay curious, explore new tools and trends (including AI-driven CRM), and look for ways to improve performance Why You’ll Love It Here Be part of a team shaping how audiences engage with leading entertainment brands like Fandango and Rotten Tomatoes Work in a collaborative, fast-paced environment that values creativity, data, and continuous improvement Hybrid work model in Los Angeles with opportunities for in-person collaboration and team connection Access to competitive benefits , professional development opportunities, and tools to support your growth Salary Range: $66,000 - $80,000 Additional Information As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision. VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. For LA County and City Residents Only: VERSANT Media will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable. If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to candidateaccessibility@versantmedia.com . VERSANT Media is committed to fair and equitable compensation practices. We include a good faith pay range for each position to comply with applicable state and local pay transparency laws and to promote equity across our organization. Actual compensation will be based on factors such as the candidate's skills, qualifications, experience, and location and may include additional forms of compensation and benefits such as health insurance, retirement plans, paid time off, etc. VERSANT Media is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at VERSANT via-email, the Internet, or in any form and/or method without a valid written Statement of Work in place for this position from VERSANT's Talent Acquisition team will be deemed the sole property of VERSANT. No fee will be paid in the event the candidate is hired by VERSANT as a result of the referral or through other means.