Associate Manager - Field Marketing

Job description

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $3B in revenue in our last fiscal year with extensive growth potential ahead. At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a [public benefit corporation](https://medium.com/@peter.gassner/public-benefit-corporation-pbc-486e1e9508a6) (PBC), legally bound to balancing the interests of customers, employees, society, and investors. As a [Work Anywhere](https://careers.veeva.com/work-anywhere/) company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment. Join us in [transforming the life sciences industry](https://www.youtube.com/watch?v=TaPSP8cCSKY&ab_channel=Forbes), committed to making a positive impact on its customers, employees, and communities. ### The Role Veeva is looking for an **Associate Manager - Field Marketing** to join our growing team. This is a great opportunity for someone looking to learn from and contribute to a high-caliber team at a high-growth company. This role will make a real impact across many marketing focuses, including retention marketing, demand generation, digital marketing, events, and ABM programs. This position supports the creation and execution of marketing programs for Veeva’s Commercial products. If you are resourceful, results-driven, and a team player who strives for excellence and thrives in a fast-paced environment, this could be a great role for you. ### What You'll Do - Lead and support a broad mix of marketing programs across channels, including email, paid and organic LinkedIn, live and virtual events, and ABM - Take full ownership of assigned programs focused on customer retention and success, as well as demand generation - Demonstrate excellent project management skills and execute integrated campaigns from start to finish - Write compelling email, landing page, and social media copy that leads with customer voice and value - Understand program measurement and analyze results of assigned campaigns, using data to improve future programs - Coordinate with internal teams such as product marketing, creative services, content, product, customer success, sales, public relations, and digital marketing to manage program components - Contribute to planning cycles by bringing recommendations based on results - Assist with weekly, monthly, and annual campaign reporting and metrics - Become an expert end user of Veeva’s Marketo instance, able to fully execute programs end to end and capture the data needed for program measurement ### Requirements - 2+ years of relevant B2B marketing experience with a proven ability to excel in a fast-paced environment - Strong oral and written communication skills with proven experience writing engaging, value-driven, and customer-first campaign copy (landing pages, emails, organic and paid social posts, etc.) - Experience project managing and executing marketing campaigns and events - Some experience with marketing automation (Marketo, Hubspot, or Pardot) and familiarity with CRM systems - Detail-oriented, data-driven, and willing to dig in to get things done - Has a growth mindset: self-motivated, welcomes challenges, and pushes themselves to learn and grow - Working knowledge and some experience across various marketing channels such as email, paid and organic social, live and virtual events, and advertising ### Nice to Have - Experience in a high-growth software or technology company - Advanced Excel skills for data analysis - Experience with account-based marketing programs - Experience using Asana, or a similar tool, for project management - Experience using AI, such as Gemini or Claude, as a tool to be more efficient and gain better insights ### Interviewing with Veeva We value your time and believe in a transparent hiring process. Here is the process you can expect. - Follow the application process and submit your resume. - Within 3 days, you will receive a link to a personality assessment administered by a third party. - Once you complete the assessment, our team will review your full application package and follow up via email with our decision. - If moving to the interview stage, the process is as follows: 1. A conversation with the hiring manager 2. A practical case exercise 3. A final conversation with our group's Senior Leader. - Once all interviews are complete, the manager will be in touch with a final decision. ### Perks & Benefits - Medical, dental, vision, and basic life insurance - Flexible PTO and company paid holidays - Retirement programs - 1% charitable giving program ### Compensation - Base pay: $65,000 - $115,000 - The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.