Associate Manager, Finance ( Marketing Finance )

Job description

Location - Mississauga, ON About the Hershey Company The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more. At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today. Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose. The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose. How Will You Fit in the Big Picture? Reporting to the Marketing Finance Manager, the Associate Manager, Marketing Finance is accountable for providing financial leadership for a portfolio of chocolate, sweets, and seasons brands. This role partners closely with the business to evaluate investments, assess performance, identify risks and opportunities, and influence decisions that advance Hershey Canada's growth and profitability objectives. By combining strategic thinking, financial insight, and strong business partnership, the Associate Manager helps optimize portfolio performance and deliver sustainable profitable growth. What Will You Do? Innovation and Strategic Investments : Lead the monthly innovation business-case financials partnering with Marketing, Sales Finance and Revenue Management. Rigorously assess financial inputs, assumptions, risks and opportunities, and deliver clear recommendations that influence stakeholders and drive profitable investment decisions. Brand P&L and Performance : Partner with marketers to strengthen brand health and improve brand P&L performance. Establish performance guardrails, evaluate price, mix and promotional strategies, identify risks and opportunities, and provide actionable insights that support profitable, sustainable brand decisions. Business Partnership : Deliver actionable financial information to Marketing leaders and teams at all levels, translating performance drivers into clear decisions and actions. Build business acumen through regular coaching, influence stakeholders on investment choices, and support monthly and quarterly business reviews. Budgeting, Forecasting and Analysis : Lead the execution of the end-to-end Canada division expense budgeting and forecasting processes, partnering with stakeholders to develop and validate assumptions, improve forecast accuracy, and identify risks and opportunities for the country forecast. Perform monthly variance analysis of actual results against plan and prior year and provide clear, actionable recommendations. Financial Reporting and Controls : Support the Marketing Finance Manager with monthly financial analysis and reporting for marketing expenses and COGS. Develop sustainable reports and tools, review the end-to-end reporting structure, and streamline current processes to provide timely insights that help the Marketing team make profitable business decisions. Deliver high-quality ad hoc analysis related to COGS, division expense and brand profitability. Translate multiple data sources into clear insights and recommendations. Develop strong relationships across all levels of Hershey Canada and identify opportunities to continuously improve business performance and ways of working. Drive transparency by developing and maintaining models, analytical tools and processes that help cross-functional partners make profitable business decisions. Minimum Education & Requirements •Minimum 3–5 years of progressive finance experience in the CPG sector or a similar fast-paced, consumer-focused industry. Commercial finance experience is preferred. •Bachelor’s degree in Finance, Accounting or Business; MBA or CPA preferred, or equivalent relevant experience. •Strong business contributor who consistently demonstrates strategic thinking, analytical capability and leadership. •Effective communicator who can build strong relationships and influence all levels of the organization. •Ability to independently arrive at insights and develop creative solutions to solve complex business problems. Demonstrated ability to lead cross-functional projects. •Proactive self-starter who challenges the status quo and continuously seeks improvement. •Ability to prioritize and manage multiple responsibilities in a fast-paced environment. •Solid understanding of financial metrics and P&L fundamentals. •Fluency with Excel, and PowerPoint are critical. Knowledge of PowerBl and Alteryx is a plus but not compulsory.