Associate Manager, Marketing

Job description

This is where your work makes a difference. At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond. Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results. Here, you will find more than just a job—you will find purpose and pride. Job Summary The Marketing Senior Specialist is responsible for driving the growth of the Front Line Care (FLC) business in Japan through strategic product marketing, market intelligence, and close collaboration with Global Marketing. Working closely with the FLC Business Lead, this role supports new product introductions, product lifecycle management, and commercialization activities. By providing customer insights, competitive intelligence, and market analysis, the Marketing Specialist ensures that business decisions are data‑driven and aligned with market needs. This position acts as the voice of the Japanese market within Global Marketing, shaping portfolio development and ensuring strategies resonate locally. The role also includes Key Opinion Leader (KOL) engagement, congress planning, scientific marketing, communications, and sales enablement through training and marketing tools. Essential Duties and Responsibilities Product Marketing Develop and execute marketing plans aligned with the FLC business strategy. Support product lifecycle management and new product launches in collaboration with Global Marketing and cross‑functional teams. Prepare launch materials, campaigns, and portfolio development plans. Identify new business opportunities and contribute to portfolio expansion. Global Marketing Collaboration Serve as the primary liaison with Global Marketing for product activities. Provide customer feedback and market insights from Japan. Adapt global strategies and promotional materials for the Japanese market. Participate in product launch planning and global marketing meetings. Market Research Conduct market research to capture customer needs, market trends, and competitor activities. Gather insights through customer visits and field activities. Analyze sales and market data to support strategic decisions. Deliver regular market reports and presentations. KOL and Marketing Activities Build and maintain strong relationships with Key Opinion Leaders. Support congresses, exhibitions, educational events, and marketing programs. Develop marketing materials and sales tools. Contribute to clinical and scientific marketing initiatives. Sales Support Provide product training and marketing support for sales teams and distributors. Develop sales tools and customer presentation materials. Support promotional campaigns and product launches. Business Support Prepare monthly marketing reports and updates. Support forecasting, pricing analysis, and marketing projects. Collaborate with Sales, Operations, Regulatory, Quality, and other internal teams to achieve business objectives. Other Responsibilities Ensure compliance with company policies, industry regulations, and healthcare requirements. Maintain knowledge of the Medical Device Fair Trade Code and relevant regulations. Contribute to continuous improvement initiatives within the marketing organization. Communicate effectively with internal and external stakeholders. Travel domestically and internationally as required. Perform other duties as assigned by the FLC Business Lead. Reporting Structure Reports to: FLC Business Lead Works closely with: Global Marketing, Sales, cross‑functional teams, Key Opinion Leaders, distributors, healthcare professionals Education and Experience Requirements Bachelor’s degree in Marketing, Business Administration, or related field required Minimum 3–5 years of experience in medical device marketing, product management, or commercial functions Experience supporting new product launches or commercialization activities preferred Experience conducting market research and competitive analysis Experience working with healthcare professionals, distributors, or dealer networks Experience supporting congresses, KOL engagement, or scientific marketing activities preferred Intermediate English proficiency preferred; business‑level proficiency is a plus Willingness to travel domestically and internationally Qualifications and Skills Strong background in product marketing, market research, or related commercial functions Analytical mindset with strong project management skills Excellent communication, presentation, and interpersonal skills Ability to collaborate effectively with Global Marketing and cross‑functional teams Business‑level English communication skills Proficiency in Microsoft Office (Excel, PowerPoint, Word) Self‑motivated, customer‑focused, and results‑oriented Strong organizational skills with the ability to manage multiple priorities Team player with a proactive attitude and high level of integrity Equal Employment Opportunity Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic. Reasonable Accommodations Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information. Recruitment Fraud Notice Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice .