Associate Marketing Director

Job description

JOB DESCRIPTION: Four Main Responsibilities: Job Weighting% - Main Responsibilities 40% - Brand/portfolio strategy and marketing plan validation 20% - Cross function communication 20% - Cross brands synergyize and budget optimization 20% - Team coaching / development Major Responsibilities/Activities: Responsible for brand strategy, portfolio management and brand building Responsible for P&L and overall consumer marketing budget, develop a clear monitoring/tracking system to evaluate the ROI of marketing spending. Key member of the task force working with strategy Planning, NPD, insights to form an aligned NPD pipeline to further fuel MND future growth. Directly involved and actively engage with all aspects relating to brand marketing, including budgeting, demand forecasting, Sales, CRM team for effective implementation of MKT programs. Builds a holistic understanding of consumers and shoppers & customers insight and behaviors via effective research and turn it into growth opportunities. Coach and develop brand owners to work independently on marketing plan development and execution REQUIREMENTS: Industry experience s : 10+ FMCG/OTC/Nutrition industry experience is needed Experience in consulting agency or creative agency is a plus Position experiences: With at least 8 years proven brand activiation experience Experience of launching new brand is preferred Has solid team management experience Language Skills ： Excellent command of spoken and written of Chinese and English Computer Skills: Familiar usage of Microsoft Office Software; Mobili ty: ~ 20% of time will be on business trip Certificate Required: Not specially required; MBA/EMBA is an advantage Other Special requirement: Postivie thinker Think out of box attitude Result driven with execution understanding; Quicker learner and adaptor in working in a volatile and fast changing environment Team coach skill Good communication skill The base pay for this position is N/A In specific locations, the pay range may vary from the range posted. JOB FAMILY: Marketing Support DIVISION: ANI International Nutrition LOCATION: China > Shanghai : 388 W. Nanjing Road, Ciros Plaza ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Not specified MEDICAL SURVEILLANCE: Not Applicable SIGNIFICANT WORK ACTIVITIES: Not Applicable