Associate Marketing Lifecycle Manager (Contract)

Job description

We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime. At Wizards of the Coast, we harness the power of imagination and connection to create unforgettable experiences. We create entertainment that inspires creativity, sparks passion, forges friendships, and fosters communities around the globe. In every pursuit our mission is to inspire a lifetime love of games. Whether it's through the strategic depth of Magic: The Gathering®, the rich storytelling of Dungeons & Dragons®, or our AAA digital game studios, we build worlds that bring people together, spark creativity, and fuel adventure. As we continue to grow and explore new realms, we're seeking passionate, curious, and innovative minds to join the adventure. We're looking for a meticulous and data-driven Associate Lifecycle Marketing Manager to join our Marketing team on a contract basis. In this role, you will help build and implement lifecycle marketing programs that deepen player engagement, drive retention, and support key product moments across email and in-app messaging channels. ## **What You'll Do:** - Build, QA, and deploy email and app messaging campaigns from brief through execution, ensuring accuracy, on-time delivery, and brand consistency. - Support the development and maintenance of automated lifecycle workflows, including onboarding, re-engagement, and retention journeys. - Segment audiences and implement personalized messaging tactics using player behavior and product data to drive engagement. - Collaborate with cross-functional partners in Product Marketing, Creative, and Business Intelligence to align campaign execution with broader marketing goals. - Monitor campaign performance metrics including open rates, click rates, conversion, and retention, and surface insights and recommendations to the team. - Run hypothesis-based A/B tests on subject lines, content, timing, and segmentation, and contribute to weekly performance reporting. - Help maintain list health, suppression logic, and compliance standards across messaging channels. ## **What You'll Bring:** - Hands-on experience building and launching email and/or in-app messaging campaigns, ideally within a marketing automation or CRM platform (e.g. Braze, Iterable, Salesforce Marketing Cloud, or similar). - Strong attention to detail — you catch errors before they go out the door. - Comfort working with data to inform decisions, including basic segmentation, performance analysis, and reporting. - Clear written and verbal communication skills; able to collaborate effectively across teams. - Ability to manage multiple campaigns simultaneously in a fast-paced environment. - A genuine interest in games or the games industry is a plus. - 2–5 years of experience in lifecycle marketing, CRM, or a related marketing role. ## **Nice to have:** - Experience with mobile app messaging (push notifications, in-app messages). - Familiarity with HTML/CSS for email template editing. - Experience working on global consumer brands. - 4-year college degree or equivalent experience. ## **Additional Details:** Please note that this is a 12-month temporary assignment providing services to Wizards through an external staffing agency. If you are selected for this assignment, you will be employed by Workwell as a W2 employee and will not be an employee of Wizards. - Employment Type: Contingent Worker - Duration: 12 months In compliance with local law, we are disclosing the hourly pay range for this role. ## Workwell offers US based Wizards temporary workers a comprehensive benefits package, including: - Medical - Dental - Vision - Health savings accounts - Employee assistance program - 401(k) retirement plan - Paid Sick Leave (variable based on location) - Paid Time Off and Holiday Pay The benefits listed below are for full-time employees, please refer to the benefits listed above for contingent workers. ## #Wizards The pay transparency range for this role is listed below. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package. Pay Range $45—$50 USD Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include: - Health & Wellness - Time Off to Recharge - Financial Well-being - Life & Family Support - Volunteer and Community Initiatives - Learning & Development - Exclusive Perks Please review our [Applicant Privacy Notice](https://nam11.safelinks.protection.outlook.com/?url=http%3A%2F%2Fdocs.hasbro.com%2Fprivacy%2Fjob-applicant&data=05%7C02%7CMaria.Hughes%40wizards.com%7C73f450b2476e4441be3308dec7006d14%7C701edd3ec7a84789b1ce8a243620d68f%7C0%7C0%7C639167001791388387%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=QzsYnPcynaB0OC2yYMSHab2TyW8jOlZQWyr87FBwDt8%3D&reserved=0) to learn how we collect, use, and protect your personal information in connection with the application process.