Associate Media Manager - Paid Search

Job description

With a career at The Home Depot, you can be yourself and also be part of something bigger. Position Purpose: The Associate Media Manager is responsible for supporting the planning of paid search campaigns and executing and optimizing in-house addressable channel components of those campaigns. Responsibilities include implementation of campaigns and their objectives, strategies and tactics; and stewardship of omni-channel plans in conjunction with marketing goals. Position oversees management of campaign activations and supports the reporting process. Key Responsibilities: 45% Campaign Management - Manage some components of addressable channel campaigns directly, implementing larger strategy into each plan, including bidding, targeting, channel unit/ad creation, etc. with autonomy; Help to develop and support test & learn agendas; Track and ensure channel performance standards are met or exceeded 40% Channel Management - Support omni-channel planning, buying/activating and reporting for all programs and campaigns with autonomy, ensuring larger strategy is implemented as part of each program and/or campaign; Involved in agency and partner management and integration into workflows 15% Organizational Alignment - Build relationships and handle communications and feedback loops with key internal and external stakeholders, including channel and platform partners, agencies, etc; Ensure best practices are utilized/shared; Act as an informal leader and mentor within the channel organization Direct Manager/Direct Reports: This position typically reports to Manager or Media/Sr. Manager of Media This position has 0 Direct Reports Travel Requirements: No travel required. Physical Requirements: Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles. Working Conditions: Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable. Minimum Qualifications: Must be eighteen years of age or older. Must be legally permitted to work in the United States. Preferred Qualifications: 3+ years of experience actively managing and implementing large paid search programs and budgets at an agency and/or large retailer Previous experience with retail websites and analytics Previous experience working with large established digital properties such as GoogleSA360 and Bing Experience with newer properties such as Meta, Reddit, Pinterest & YouTube Solid understanding of technical pieces of digital marketing such as website analytics, audiences, data feeds, tracking codes, etc. Strong communication, presentation, and writing skills Minimum Education: The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job. Preferred Education: No additional education Minimum Years of Work Experience: 3 Preferred Years of Work Experience: No additional years of experience Minimum Leadership Experience: None Preferred Leadership Experience: None Certifications: None Competencies: Action Oriented Collaborates Drives Engagement Communicates Effectively Customer Focus Drives Results Manages Conflict