Associate of Business Enablement

Job description

### **About Appier** Appier is a technology company dedicated to providing AI-driven platforms that help enterprises solve complex business challenges. Founded in 2012 by a passionate team of computer scientists and engineers, Appier offers three core cloud solutions: Advertising Cloud, Personalization Cloud, and Data Cloud. ### **About the Business Enablement Team** The Business Enablement team, part of the Growth and Marketing organization, collaborates closely with Product, Sales, and Customer Success teams to drive business growth. ### **About the Role** As the **Assistant Manager of Business Enablement**, you will act as a program manager driving go-to-market (GTM) initiatives and sales training. In this role, you will streamline our sales tools (specifically **Salesforce**), leverage **AI productivity tools**, and coordinate cross-functionally to help our global sales team work smarter and close deals faster. ### **Key Responsibilities** - **Program Management:** Lead enablement projects from scoping to execution, ensuring key GTM campaigns and training programs are delivered on time. - **Salesforce Optimization:** Maintain and optimize enablement resources within Salesforce to improve sales workflows and track team adoption. - **AI Tool Integration:** Identify and adopt AI-driven tools to streamline training, automate content creation, and boost team productivity. - **Sales Training:** Build and deliver training on Appier’s products, target audience personas, and competitor insights. - **Performance Tracking:** Define and monitor KPIs to evaluate training efficacy and tool adoption, reporting progress to leadership. ### **Qualifications** - **Experience:** 2–4 years of experience in Program Management, Sales Enablement, or Business Operations (ideally in Tech/SaaS). - **Data-Driven & Analytical:** Highly data-savvy with a strong analytical profile. Comfortable working with metrics, designing dashboard reports, and translating data into actionable insights to improve sales performance. - **CRM Savvy:** Solid familiarity with **Salesforce** (running reports, managing content, or basic admin tasks). - **AI Adaptability:** Active experience or strong interest in using AI productivity tools (like ChatGPT, Claude, or automation tools) to work more efficiently. - **PM Skills:** Strong capability to manage project timelines and collaborate with Product, Sales, and Marketing teams. - **Communication:** Excellent interpersonal skills with the ability to translate complex product details into simple sales stories. #LI-AC2