Associate - Product Marketing

Job description

Drivetrain is on a mission to empower businesses to make better decisions. Our financial planning & decision-making platform helps companies scale and achieve their targets predictably. Drivetrain is a remote-first company headquartered in the San Francisco Bay Area. Founded in 2021 by a couple of ex-Googlers, Drivetrain is a fast-growing company on a trajectory for success with backing from leading venture capital firms. **Drivetrain provides a great culture for its employees to thrive in and be happy.** **💜 Remote-friendly:** Drivetrain brings together the best and the brightest, no matter where they are and provides them a great degree of autonomy. We trust our people. **🗣️ Open & transparent:** We know that when our creators have access to all the information they need, their best work will emerge. **👏 Idea-friendly:** We provide an environment to explore new ideas, to take risks, to make mistakes, and to learn, so you can succeed. Anyone in the company can come up with great ideas and become a catalyst for positive change. We let the best ideas win. **👥 Customer-centric:** We follow a product-led growth strategy, continuously learning from our customers and collaborating to build the amazing software that Drivetrain is. **About the role** Drivetrain is looking for a Product Marketer to join our team. This role will lead our post-product development marketing efforts. This individual will act as the voice of the customer by addressing questions around our product, determining target customers and how to best reach them. A key part of the role is to drive product adoption, specifically in-app product adoption. How do we get our customers to use our product more and more, i.e, increase usage, and stickiness thus driving loyalty. The ideal candidate will collaborate across functions to deliver an effective product marketing strategy to meet the business objectives in the most efficient manner. ### What you’ll be doing What you’ll be doing: - Conduct market and competitor analysis to always have a pulse on the needs of our customer. - Dig into GTM data to be able to surface what's working, what's not, and why. - Turn these insights into assets our buyers value (research reports, whitepapers, case studies, website copy, and other asset types). - Hold a high editorial bar across everything we publish, and care about the difference between genuinely good content and filler. What you'll bring - 1-4 years of relevant experience in marketing. - Top-notch written and verbal communication skills. - Has strong analytical skills with a creative mind. - Is aspirational, self-driven, and proactive.