Associate Vice President, Commerce, India

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Reporting of the role

This role reports to the VP Commerce.

3 best things about the job:

1. A fun environment that combines the best of being entrepreneurial and being part of an award-winning & young global media agency network - the largest marketing services group in the world.
2. Working on a fast-growing industry first E-commerce practice with access to multiple strategic partnerships, proprietary industry first tools and opportunity to grow in the e-commerce ecosystem.
3. A P&L management role where you will constantly be inspired, challenged and learn something new every day.

In this role, your goals will be:

In 3 months:

· Get an understanding of the client’s e-commerce business & understand stakeholder engagement.

· Started to build relationships with the key decision makers and strategic partners.

· Take a handover on complete client business – internalize brand playbooks, past e-commerce campaigns * efforts & any client specific framework trainings.

· Support in development of category>brand specific Playbooks/SOPS/Calendars for the client on media commerce plans & opportunities at a platform level.

· Develop a framework to track and share category insights & learnings basis past & current e-commerce activations and campaigns – also track competition activity & cascade to relevant stakeholders.

· Have a broad POV on e-commerce business in India across various business models, understanding & value of “media” as a lever to drive incremental growth for the client on e-commerce.

· Develop & share reporting formats and SLAs – streamline data requirements (internal & external).

· Identify all relevant internal support teams and drive effective engagement.

In six months, you would have:

· Work with e-commerce platform partners on campaign planning, deployment & track deliverables.

· Work with the e-commerce team lead on all media commerce strategy & planning discussions.

· Manage active communication & support on all client related e-commerce needs with central trading & e-commerce team.

· Support on e-commerce focused workshops & trainings as required for internal & client teams.

· 100% certification on all e-commerce related platform trainings & certifications for self & team E.g.: AMS (Amazon), Google, FB etc.

In 12 months, you would have:

· Work with E-commerce Team Lead to ensure 100% achievement of targets delivered to client.

· Manage a daily/weekly/monthly tracking dashboard to track category>sub-category>brand level Metrics.

· Support in development of e-commerce media AOPs in collaboration with mainline + digital teams.

Responsibilities of the role:

· Manage integration of media commerce campaigns with overall mainline & off-platform digital campaign planning & execution.

· Execute & Track performance of all media commerce campaigns for the client, across search, display, DSP and off-platform performance marketing campaigns.

· Lead Evangelization of the use of e-commerce across all client media plans & drive early adoption with both internal & external teams.

· Managing a team of 2-3 practice & platform specialists based in Mumbai.

What you will need:

· A smart / sharp leader who: Has an entrepreneurial spirit and is self-motivated

· Understands the e-commerce ecosystem & business landscape (Marketplace, Qcom, E-grocers, Hyperlocal platforms etc.)

· Strong understanding of the digital ad & media platforms like FB, Amazon, etc. – knowledge on capability, metrics & business implication on client’s e-commerce business strategy

· Ability to leverage industry connects & sources to help achieve the e-commerce targets for the client.

· Has execution experience & understanding of e-commerce industry ad platforms like Amazon Search, DSP, etc. and strong knowledge of media opportunities that exist on other e-commerce platforms

· Isn’t wary of getting their hands dirty or stepping into the trenches

· Have a minimum experience of 8+ years in the e-commerce industry & with an overall experience of 10+yrs

· Experience of having worked with any of the large e-commerce/internet platforms or experience in an e-commerce profile having worked for a company within FMCG/ Consumer Durables/ Mobile/Electronic categories

· Experience of having managed performance marketing & brand media campaigns on leading e=commerce platforms will be a plus

· Experience of working in roles such as Category Management/Marketing, Media Monetization, Ecommerce Key Account Management, Business Development & Strategic Alliances

· Experience of working in a media/e-commerce agency having managed e-commerce business or media campaigns for mid/large clients across categories like FMCG, Consumer Durables, Electronics etc.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.