Ast. Manager - FFE

Job description

Are you passionate about turning data into insights and helping commercial teams perform at their best? At B. Braun Vietnam , we are looking for an Assistant Manager, Field Force Effectiveness (FFE) to join our Commercial Excellence team in Ho Chi Minh City . In this role, you'll work closely with Sales, Marketing, Finance, and regional stakeholders to improve business performance, enhance customer engagement, and drive data-driven decision making. This is a great opportunity for someone who enjoys combining business understanding, analytics, CRM systems, and problem-solving to make a real impact on commercial success. Job Purpose The Ast. Manager – Field Force Effectiveness (FFE) is responsible for maximizing commercial productivity, sales force effectiveness, and customers data mangagement through CRM excellence, data governance, advanced analytics, performance management, and business insights.He/She also acts as a strategic business partner to Sales and Marketing leaders team by translating data into actionable recommendations, ensuring effective CRM adoption, optimizing customer targeting and segmentation, and driving data-based decision making to accelerate sustainable business growth. Job Function Commercial Excellence and Business Partnership Strategic Business Partnering - Partner closely with Sales, Marketing, Product Management, Customer Service, Finance... to support business planning and execution. - Develop a deep understanding of healthcare market dynamics, customer journeys, sales processes, tender business, and channel performance. - Provide actionable insights and recommendations to improve sales productivity, resource allocation, and market penetration. - Participate in periodic business reviews and identify risks, opportunities, and growth drivers via analyzing sales and market data. Field Force Effectiveness - Monitor and enhance field force productivity through activity tracking, performance measurement, and process optimization. - Evaluate sales force deployment, territory coverage, call effectiveness, customer reach, and customer engagement quality. - Recommend initiatives to improve sales excellence and customer-facing effectiveness. CRM Governance & Digital Excellence CRM Ownership - Serve as the business owner of CRM platforms (Salesforce and future digital solutions). - Ensure data accuracy, completeness, compliance, and governance across customer, account, opportunity, activity, and campaign databases. - Act as the primary liaison between Vietnam commercial teams and regional/global CRM teams. User Adoption & Capability Building - Drive CRM utilization and compliance across the commercial organization. - Develop and conduct training programs for new and existing users. - Establish best practices, SOPs, user guides, and governance processes. - Support continuous improvement and enhancement of CRM capabilities. Digital Transformation - Support commercial digitalization initiatives including CRM, Power BI, customer engagement platforms, and advanced analytics solutions. - Identify opportunities to automate reporting and streamline business processes. Business Intelligence, Analytics & Insights Performance Analytics - Build and maintain commercial dashboards, reports, and analytical tools. - Analyze sales performance, customer engagement, product performance, market trends, and commercial KPIs. - Provide regular insights to support management decision-making. Customer Targeting & Segmentation - Lead customer segmentation, profiling, and targeting initiatives. - Define customer prioritization frameworks based on business potential, behavior, and engagement history. - Collaborate with Sales and Marketing to optimize targeting strategies and resource deployment. Data Integration & Market Intelligence - Consolidate internal and external data sources to create a single source of truth. - Integrate third-party market data into commercial analytics frameworks. - Generate market intelligence reports and competitive insights. Sales Operations & Incentive Management Incentive Administration - Manage sales incentive databases and performance calculation processes. - Ensure transparency, consistency, and accuracy of incentive reporting. - Collaborate with CSR, HR, Finance, and Sales leadership on incentive plan execution. Secondary Sales & Inventory Analytics - Develop and standardize secondary sales and inventory data management processes. - Consolidate distributor and dealer sales information into actionable business reporting. - Monitor inventory trends and support demand planning discussions. Reporting Excellence - Deliver accurate and timely monthly, quarterly, and annual reports. - Continuously improve report automation, standardization, and data visualization. Qualification Requirement Education Must have: Bachelor Degree in Business Administration, Statistics, Economics, Data Analytics, Biomedical Sciences, Pharmacy, or related fields. Nice to have: Master's degree (MBA or equivalent). Certification in Salesforce, Power BI, Data Analytics, or Commercial Excellence. Experience Must have: - 1-3+ years of experience in Commercial Excellence, Sales Operations, Business Analytics, CRM, Sales Force Effectiveness, or related functions AND/OR 1-3+ years of experience in healthcare, pharmaceutical, medical device, or multinational organizations. - Proven experience in CRM administration and commercial analytics. Nice to have: Experience managing teams and cross-functional projects. - Experience working with regional and global stakeholders. - Experience implementing CRM or digital transformation initiatives. Skills Commercial and business acumen, understanding sales channel nature via reports Strong analytical skills, can provide data analytic report. Effective communication skills in both Vietnamese and English for user training, relationship building and daily business communication. Good organizational skills, ability to work independently and as part of a team, critical thinking, problem-solving abilities, ability to work under pressure. Professional level with Microsoft Office, PowerBI, CRM system, database management and alike What sets B. Braun apart? B. Braun Vietnam, a subsidiary of one of the world's leading healthcare technology companies, B. Braun Melsungen AG Group, now operates one of the largest medical complexes in Vietnam and has become a prestigious trademark in Vietnam healthcare market. With more than 1,400 employees nationwide and proud to be one of ‘Best Companies to Work for’ in Asia, we develop high quality “made in Vietnam” products widely being used and appreciated in international and domestic market. Our product offering ranges from hospital consumables to high-tech medical devices and equipment. Every service provided by B. Braun Vietnam incorporates the entirety of our knowledge and skills, the company's deep understanding of users' needs and extensive expertise. Our mission is to PROTECT and IMPROVE the health of people around the world. We welcome you to join the B. Braun family and share your expertise! What can we offer you? Competitive salary and attractive annual bonus Guaranteed 13th month salary Company health insurance Responsibility allowance Service award Company canteen or lunch allowance Company bus for those based in Hanoi Plant Exciting company engagement activities What’s next? Upon receiving your application, our dedicated Talent Acquisition team will review your application. If you stand out, you’ll be invited to engage in dynamic interviews, ranging from phone calls to video chats and in-person meetings. Throughout this process, we will keep you informed and inspired with regular updates and feedback. Finally, if you shine through and decide to join us, we will lead you into our seamless onboarding experience. Join us and be part of something extraordinary! We appreciate different perspectives, thoughts, experiences and backgrounds. By strengthening an appreciative, inclusive, respectful and equal working environment, we create a culture in which all our employees feel free to be who they are. To find out more about our commitment to diversity click here Check us out on Social Media! B. Braun Group LinkedIn B. Braun Group YouTube To find out more about B. Braun Vietnam just click here