Audience Growth Marketing Specialist

Job description

This role is based in our Washington, D.C., Newton, MA, or New York, NY office. This is an exciting opportunity to blend creativity with analytics, experiment with emerging channels, and directly impact the growth trajectory of a leading B2B media portfolio. You'll work alongside collaborative teams that value innovation, continuous learning, and measurable results. This role will report to the Senior Audience Growth Marketing Manager based in the DC office and work across the Audience Development team as required to support our goals. What you’ll do Drive Audience Acquisition & Engagement Plan, execute, and optimize multi-channel growth campaigns to acquire net new newsletter subscribers and qualified leads across our editorial portfolio Develop and test targeted campaigns across email, paid social, organic social, display advertising, and emerging channels Create compelling, audience-specific copy and creative assets that maximize conversion and engagement Build and refine audience segments using advanced data tools to deliver personalized user experiences across all digital touchpoints Understand impact of growth on other audience metrics and KPIs, such as engagement, and work cross-departmentally on related initiatives Campaign Analytics & Optimization Monitor campaign performance in real-time, identifying optimization opportunities to improve conversion rates, engagement metrics, and cost efficiency (CPL/CPC) Conduct A/B testing and experimentation to uncover insights that inform future strategies Provide actionable reporting and recommendations to stakeholders, highlighting key wins, learnings, and growth opportunities Launch & Scale New Initiatives Support go-to-market strategies for new editorial product launches, special projects, virtual events, and partnership initiatives Experiment with and validate new marketing channels to expand audience reach Contribute to strategic audience development projects that enhance discovery, retention and lifetime value of our readers Audience Experience & Support Help manage subscriber communications and inquiries through newsletter inboxes, ensuring timely, professional responses Advocate for subscriber needs and contribute to improving overall user experience Cross-Functional Collaboration Partner closely with Editorial, Product, and wider Audience Development teams to align campaigns with content strategies and business objectives Share insights, trends, and best practices in team meetings to foster a culture of continuous improvement Provide flexible support on ad-hoc projects as team priorities evolve Success Metrics Audience Growth: Consistent but smart increase in newsletter subscribers and qualified leads across all publications, understanding and evaluating growth from within specific target reader segments Campaign Performance: Measurable improvements in conversion rates, engagement metrics, and cost per lead/click Channel Innovation: Successful testing, validation, and scaling of new marketing channels and tactics Operational Excellence: Timely campaign execution, accurate reporting, and responsive subscriber support Required Experience & Skills 1-2 years executing integrated marketing campaigns across social media (paid specifically), email, and display channels Publishing or B2B media experience strongly preferred. Enthusiastic about journalism and the media industry. Familiarity with analytics and campaign reporting platforms (Google Analytics, Tableau, Looker, or similar) Excellent copywriting skills with the ability to adapt messaging for diverse audiences and channels Demonstrated ability to manage multiple campaigns simultaneously while maintaining attention to detail Highly Desirable Experience with graphic/video editing tools (Canva or similar) Familiarity with CMS platforms and knowledge of marketing automation platforms (Eloqua, Sailthru, etc) Experience working in agile or collaborative project management environments Personal Attributes Data-driven mindset with strong analytical and problem-solving skills Resourceful and comfortable taking initiative Collaborative team player with excellent communication skills Curious and eager to experiment with new tools, channels, and strategies Strong organizational and project management capabilities Tools You’ll Use Email & Marketing Automation: Sailthru, Eloqua, Lytics (CDP), Unbounce Analytics & Reporting: Google Analytics, Tableau, Google Data Studio, Looker Project Management: Asana, JIRA, Microsoft Suite Social Media: LinkedIn, Facebook, Instagram, YouTube, X/Twitter, Reddit Creative & Content: Canva, internal brand asset management tools Content Management: SCM, Sailthru CMS TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law. We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely. Our benefits include: Great community : a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment Broader impact : take up to four days per year to volunteer with a philanthropic organization Career opportunity : the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves Time out : Open Vacation, plus 10 national holidays, and the chance to work from (almost!) anywhere for up to four weeks a year Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more Recognition for great work, with global awards and kudos programs As an international company, the chance to collaborate with teams around the world The salary range for this role is $65,000- $71,000 based on experience. This posting will automatically expire on September 25, 2026. Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space? At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue. We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100. About Informa TechTarget Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI. With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets. Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with: Trusted information that shapes the industry and informs investment Intelligence and advice that guides and influences strategy Advertising that grows reputation and establishes thought leadership Custom content that engages and prompts action Intent and demand generation that more precisely targets and converts Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit and follow us on LinkedIn. For more information, visit and follow us on LinkedIn