AVP, Brand & Business Marketing Communication, Consumer Banking, Group Marketing & Communications

Job description

Business Function At Group Marketing & Communications (GM&C), our mission is to deliver meaningful customer experiences throughsophisticated marketing solutions. We power our strategies withArtificial Intelligence(AI) and deep data analytics to ensure every interaction—whether a digital ad or an exclusive client event—is relevant, personal, and impactful. As an ideal candidate, you will play a dual role in shaping our brand presence. You will leaddigital media optimizationto drive business outcomes and curatebespoke eventsfor our high-net-worth clients and internal stakeholders as well, building the trust and long-term relationships. We are seeking a motivated, independent, creative thinker who can navigate a multinational landscape to deliver flawless execution from concept to completion. Responsibilities - Develop and execute strategic marketing plans to drive brand awareness and business growth for Wealth Management in the consumer banking division - Collaborate with cross-functional teams to create impactful marketing campaigns and content that resonate with the target audience - Analyze market trends, customer insights, and competitor activities to identify opportunities and optimize marketing strategies - Expert in all aspects of event, meeting, and conference planning, including timelines, budgets, vendor management, etc. to ensure a seamless experience for guests. - Continuously monitor and report on the effectiveness of marketing initiatives, and make data-driven recommendations for improvement - Ensure brand consistency and adherence to guidelines across all consumer banking touchpoints Requirements - Experience in brand management, business marketing, digital marketing, or a related field - Expertise in developing and executing successful marketing campaigns across various digital and offline channels - Strong analytical and problem-solving skills, with the ability to interpret data and derive actionable insights - Excellent communication and presentation skills, with the ability to effectively collaborate with cross-functional teams - Proficient in the use of marketing tools and technologies, analytics platforms, and content management systems - Adaptable and able to thrive in a fast-paced, dynamic environment Apply Now We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements. -en Location: Honhui A-12F Job: Marketing and Communications Schedule: Regular Employee Status: Full time