B2B Content & Sales Marketing Specialist (m/f/d)

Job description

Every deal SIXT's B2B sales team closes is won or lost on the materials behind it: the pitch that shows we understand a customer's business, the battle card that beats a competitor's claim in the room, the case study that replaces a promise with proof. Making sure those materials exist, stay current, and hold up when it matters is what this job is about. As Professional B2B Sales Marketing, you help create and maintain the content reps rely on every single day, from a first pitch to a renewal conversation. You support the development of bespoke materials for our most strategic accounts, keep the standard toolkit accurate as products and processes change. You'll also get hands-on with our AI-supported content production, helping build self-service tools that let reps generate on-brand materials themselves. Join our B2B team in Lisbon! YOUR ROLE AT SIXT You support the creation of bespoke marketing materials for top-tier strategic accounts — the deals with the largest size and the most competitive pressure — including the guidelines that walk a customer's own travelers through that customer's specific booking, check-out, return, payment and billing process You create and continuously update the standard materials every rep depends on day to day — onepagers, flyers, user guides, videos and online infopoints — so no one is ever pitching outdated products or processes You support the extension of AI-supported content production into self-service tools for Sales, helping reps generate on-brand materials themselves while a final human review keeps every output on-brand and compliant with Corporate Identity standards You help maintain battle cards, case studies and TCO calculators: the tools reps use live, in the room, to counter competitor claims, back arguments with proof instead of assertion, and reframe price objections around total value instead of sticker price You bring a European view to the table, as the team focuses on our North America and Europe markets YOUR SKILLS MATTER Background and sales instinct You have 1-2 years of experience in B2B content or product marketing, ideally in a sales-facing environment, and a good instinct for what helps a rep win a deal Design and presentation tools You have good experience with PowerPoint and a sharp eye for detail, keeping materials clean, consistent and on-brand Languages You speak fluent English (must-have), and German and French are a very high bonus Writing and storytelling You write clearly and persuasively, you translate products and processes into something a customer immediately understands, and you hold a high bar for accuracy and brand consistency AI fluency You're comfortable using AI tools to speed up content production and ready to help build self-service marketing tools for Sales, with human review as the final check Collaboration and ownership You work closely with sales teams, manage your own workload across day-to-day and ad hoc requests, and keep the toolkit current without needing to be chased WHAT WE OFFER The SIXT Lisbon Experience Two of Lisbon's most exciting hubs — Factory Lisboa in Beato and ARTs Lisboa in Parque das Nações — are where you'll find your new home base. Expect a fast-paced, international atmosphere where ideas flow freely, people genuinely look out for each other, and no two days feel quite the same Community & International Environment Join a truly global workplace with colleagues from many nationalities. Regular team events, community activities, and inspiring talks with internal and external speakers make our Lisbon hubs more than just an office Flexibility & Modern Work Setup Benefit from a hybrid working model with two office days per week and flexible working hours. Our modern offices are designed for collaboration while allowing you the flexibility to work in the way that suits you best AI at your fingertips From day one, you'll have access to Claude by Anthropic and SIXTgpt, SIXT's own AI platform, to supercharge your work. We invest in every team member's AI journey: encouraging experimentation, building knowledge, and making sure you're ahead of the curve Time Off & Wellbeing Enjoy 28 vacation days per year, an additional day off on your birthday, one volunteer day annually, and private health insurance that also covers your spouse and children free of charge Everyday Benefits Receive a yearly Coverflex allowance and a daily meal allowance to make life a little easier every day Employee Perks Get exclusive rates on all SIXT services, with special discounts extended to your family and friends. Because great perks are even better when you can share them About us: We are a globally leading mobility service provider with a revenue of €4.3 billion and around 9,000 employees worldwide. Our mobility platform ONE combines our products SIXT rent (car rental), SIXT share (car sharing), SIXT ride (taxi, ride, and chauffeur services), and SIXT+ (car subscription), giving our customers access to our fleet of 360,000 vehicles, the services of 4,000 cooperation partners, and around 5 million drivers worldwide. Together with our franchise partners, we are present in more than 100 countries at 2,000 rental stations. At SIXT, top-tier customer experience and outstanding customer service are our highest priorities. We believe in true entrepreneurship and long-term stability and align our corporate strategy with foresight. Get started with us and apply now!