B2B Event Marketing Specialist

Job description

### Hybrid | 3 days a week from our Lisbon hub (Saldanha) About the Role We’re looking for a highly organised, AI-enabled **Marketing Operations & Events Specialist** to act as an embedded extension of a Northern Europe B2B marketing team. This role sits at the centre of guest-facing event communications, registration operations, stakeholder coordination, and reporting. You’ll own the attendee journey from first invitation through to post-event follow-up, ensuring every guest receives the right message, at the right time, through the right workflow. The ideal candidate combines strong marketing operations discipline with a proactive, automation-first mindset. You’ll be comfortable managing complex guest data, building segmented communication streams, coordinating with PMMs and Sales leads, troubleshooting registration issues, and using AI tools to scale high-quality execution across multiple markets. ## What You’ll Own ### Guest List Management & Registration Operations You’ll manage the end-to-end data flow across nominations, registrations, segmentation, and RSVP tracking for multi-market B2B events. Key responsibilities include: - Owning guest nomination timelines and ensuring all attendee data is ready for scheduled communication waves. - Managing guest list updates, registration logic, and data accuracy across markets. - Segmenting audiences by tier, including General, VIP, C-Level, LCS, and GCS groups. - Ensuring each audience segment receives the correct invitation journey, landing page, and follow-up stream. - Acting as the operational point of contact for manual guest requests, priority updates, and registration troubleshooting. ### Event Communication Campaign Execution You’ll lead the production and deployment of event communication campaigns across email, landing pages, reminders, and post-event touchpoints. Key responsibilities include: - Drafting, adapting, and finalising email and web copy using established templates and AI-assisted copywriting workflows. - Maintaining a consistent executive tone across all guest-facing communications. - Managing multi-wave email campaign setup, testing, QA, and deployment. - Conducting HTML test sends and validating links, visuals, audience logic, landing pages, and registration flows. - Coordinating launch timelines with internal stakeholders to ensure campaigns go live accurately and on schedule. ### VIP & Executive Guest Experience You’ll manage dedicated communication workflows for senior-level attendees, ensuring a polished and high-touch experience. Key responsibilities include: - Building and maintaining separate RSVP journeys for VIP, C-Level, and executive audiences. - Creating tailored communication tracks for senior guests. - Supporting leadership and internal stakeholders with personalised outreach templates. - Preparing bulk-sender sheets and invitation assets for relationship-led outreach. - Ensuring executive communications feel premium, relevant, and timely. ### AI, Automation & Process Efficiency This role is designed for someone who looks for smarter ways to work. You’ll help reduce manual effort by improving workflows, documentation, dashboards, and AI-enabled production processes. Key responsibilities include: - Using AI tools and agents to accelerate invitation, reminder, landing page, and follow-up copy production. - Refining prompts, templates, and repeatable workflows to improve speed and consistency. - Maintaining a central steering dashboard with real-time visibility into registrations across markets. - Reducing ad-hoc data requests by creating clear, accessible reporting views. - Documenting operational processes, including RSVP logic, dashboard formulas, campaign setup steps, and QA requirements. ### Post-Event Follow-Up & Sales Enablement You’ll ensure event momentum is captured after each event through structured follow-up, feedback collection, and sales enablement. Key responsibilities include: - Coordinating post-event newsletters and attendee communications. - Managing survey distribution and collating attendee feedback. - Supporting internal reporting on attendance, engagement, and feedback themes. - Providing Sales teams with follow-up templates, commercial resources, and event recap materials. - Helping translate event attendance into meaningful pipeline and customer engagement opportunities. ## How You’ll Work This is an embedded marketing operations role. You’ll work closely with internal marketing stakeholders and act as a trusted member of the wider team. You’ll be expected to: - Participate in team meetings, planning sessions, and workspace communications in English. - Partner closely with PMMs, Sales leads, event stakeholders, and regional marketing teams. - Keep timelines, dependencies, and risks clearly visible. - Bring structure to complex, fast-moving event workstreams. - Maintain clear documentation so processes can scale across a multi-market event series. ## What We’re Looking For We’re looking for someone who brings operational excellence, attention to detail, and a strong understanding of B2B marketing execution. You’ll likely be a strong fit if you have: - Experience in marketing operations, event marketing, campaign operations, or B2B field marketing. - Strong project management skills and the ability to manage multiple timelines at once. - Experience working with segmented audience lists and registration workflows. - Excellent attention to detail across data, copy, campaign setup, and QA. - Confidence working with senior stakeholders and executive-facing communications. - Strong written English and the ability to adapt copy for different audience levels. - Familiarity with email campaign tools, landing pages, dashboards, spreadsheets, and registration platforms. - A proactive approach to automation, AI tools, and process improvement. - Comfort working in a fast-paced, multi-market environment. ## Success Looks Like In this role, success means: - Guest data is accurate, segmented, and ready ahead of every campaign wave. - Email campaigns and landing pages launch on time with minimal errors. - VIP and C-Level guests receive a seamless, premium experience. - Stakeholders have clear visibility into registration performance. - Manual workload is reduced through automation, AI-enabled workflows, and better documentation. - Sales and marketing teams are equipped with timely post-event follow-up materials. - The attendee journey feels consistent, polished, and commercially valuable from start to finish.