B2B Events Lead

Job description

We’re looking for a commercially minded, proactive and outcome-driven B2B Events Lead to join Netcompany UK’s high-performing marketing team. Based in London and reporting directly to the Head of Marketing UK, you’ll be part of the team driving forward and executing Netcompany UK’s ambitious Go-to-Market (GTM) strategy and plan. We’re looking for someone with the experience and judgement to understand what kinds of events will genuinely attract and appeal to our B2B clients and prospects, and deliver the creativity, organisation and commercial focus to bring those ideas to life. You’ll develop, manage and deliver a portfolio of B2B events, from event conception and curation through to audience development, attendance and onsite execution. Working closely with the UK GTM team, you’ll lead events including tailored CXO roundtables, breakfast briefings, live fireside chats, conference activations and sponsorships, and more. Role Responsibilities Be accountable for the success of the UK’s B2B event portfolio, from conception through to delivery and follow-up. Develop, curate, manage and deliver B2B events for our core local market verticals: Digital Government, Healthcare, Defence, Tax & Customs, Transportation, Energy & Utilities, and more. Understand our clients, prospects and target sectors, and identify the topics, formats and experiences that will make senior decision-makers want to attend. Build a strong narrative and proposition for each event, driven internally and externally through marketing channels and enabling GTM Sector Leads to engage potential clients and prospects. Research, curate and invite participants and invitation lists for tailored CXO roundtables and senior-level executive events in coordination with the GTM team. Work with GTM and Sales to identify the right accounts and prospects and ensure we get the right people in the room. Create and project-manage each B2B event with clear schedules and strong cross-functional briefs, setting and ensuring deadlines are met and coordinating between the Global and Local Marcom teams. Manage speakers, partners, agencies, suppliers and other stakeholders to deliver a high-quality event experience. Manage and control individual B2B event budgets with the Head of Marketing UK. Ensure and track event ROI through close alignment with GTM Leads and the UK Sales Operations Lead, including engagement, leads, meetings, opportunities and contribution to pipeline. Capture learnings from each event and use them to continually improve our B2B events programme. We’re looking for someone who combines strong B2B events experience with commercial instinct, excellent judgement and strong management skills. Extensive experience within B2B events or marketing, with a proven track record of delivering successful B2B events and strong experience in B2B lead generation. A natural understanding of what will interest, engage and motivate senior B2B audiences. Commercial mind combined with strong management skills: able to connect the dots within the business and effectively manage stakeholders, projects and budgets. Proven ability to take an event from idea and proposition through to audience generation, execution and measurable commercial outcome. Excellent communicator and influencer: strong copywriting, clear written and verbal communication, impeccable face-to-face and phone manner, and strong interpersonal skills. Fast-paced problem-solver who is comfortable working in an “all-hands-on-deck” team environment. Self-starter with strong project-management experience and the confidence to take ownership and make decisions. Tech-savvy with good business acumen: strong computer skills and working knowledge of Microsoft 365, project-management platforms such as Notion, CRM, CMS and Teams. Experience understanding and influencing the sales cycle, marketing funnel and customer journey, combined with an outcome-driven attitude. Strong negotiation skills and experience managing digital marketing and event budgets. Benefits include Hybrid working model with some flexible working 25 days’ holiday Private Medical Health care via Vitality Pension contribution, Life Assurance Professional certifications supported as part of learning and development. A range of retail discounts to enhance your lifestyle, encompassing restaurants, supermarkets, travel, leisure activities and health and well-being services. Access to our Employee Resource Groups, our groups represent diverse backgrounds and provide a platform for colleagues to connect, learn, and support one another. Company information We pride ourselves on our entrepreneurial spirit and our capacity for doing things differently. Our culture is built on fostering low bureaucracy, emphasizing high agility and promoting flexibility, enabling everyone to contribute their best. Our journey began in the UK with the acquisition of Hunter Macdonald in 2017. As one of Northern Europe's most accomplished IT companies, we have expanded our headcount globally to 7400+ employees and have offices in UK, Denmark, Norway, Poland, Holland and Vietnam. We are a Disability Confident Employer and are committed to creating an inclusive and diverse environment that celebrates every individual. Our recruitment processes are based on individual merit. If you require any reasonable adjustments or additional support during the interview process, please email HR Team at for assistance. #LI-JD1 Join Netcompany in leveraging technological innovations to foster societal transformation. As one of the fastest growing technology companies, we are disrupting the marketplace and revolutionizing the way businesses operate. Our vision is to be the leading digital challenger in Europe whilst evolving the next generation of IT consulting. Operating across both public and private sectors, we offer a comprehensive range of services from product design and engineering, digital strategy, data services & management (Machine Learning and AI), cloud migration to program delivery and service operations, our offerings are designed to meet diverse business needs.