B2B Marketing Lead

Job description

**Fitt Talent Partners is a specialized recruitment firm working with top health and wellness companies.** **We’re filling this role for a client advancing the future of personalized health through clinical-grade microbiome testing—helping individuals and practitioners uncover root causes and take a more proactive, data-driven approach to gut and vaginal health.** ## **About the Company** We’re a fast-growing precision health company transforming how people understand and improve their health through advanced microbiome science. Founded by scientists and physicians, the platform uses clinical-grade testing and genomic technology to deliver personalized, actionable insights for both consumers and practitioners—making preventive, data-driven care more accessible. ## **The Opportunity** We’re looking for a performance-driven, clinically fluent B2B HCP & Marketing Lead to help us scale our partnerships and HCP channels. This is a high-impact, cross-functional role for someone who thrives at the intersection of scientific storytelling, practitioner acquisition, partner marketing / sales enablement, lifecycle marketing and strategic B2B growth. You’ll own the marketing strategy for our HCP (healthcare practitioner) and enterprise channels, educating practitioners, functional medicine networks, wellness brands and longevity clinics on our microbiome testing platform, and leveraging both paid and organic channels to drive qualified leads to our B2B funnel, ensuring optimal conversions. ## **What You’ll Do** **B2B & HCP Go-to-Market** - Design and execute lifecycle marketing campaigns for healthcare providers (HCPs), clinics, and enterprise prospects, across email, webinars, social, website, blog and paid media - Own the go-to-market strategy for new B2B products or enterprise offerings (e.g., new metric/marker or product launches, API suite) - Develop funnel strategies from awareness through onboarding, focusing on activation and retention of HCPs and strategic partners - Optimize our HCP-DTC flywheel to drive downstream patient testing and grow referral-based revenue **Scientific Content & Clinical Education** - Translate complex gut and vaginal microbiome science and clinical research into compelling B2B messaging, webinars, white papers, and sales collateral - Collaborate closely with science, clinical, and partnerships teams to build educational campaigns that support partner success - Build a clinical studies marketing toolkit (one-pager, slide, FAQ, and email copy) that clearly communicates opportunities, study pathways, and how partners can work with us - Co-lead thought leadership, newsletter, and content efforts for the HCP community (functional MDs, NDs, nutritionists, integrative practices, concierge medicine) and enterprise clients (health assessment companies, wearables, hormone health companies, wellness brands) **Growth & Performance Marketing** - Run targeted B2B campaigns on platforms like Meta, LinkedIn, Google and via email using tools like Klaviyo or SendGrid - Work with data & analytics to track campaign performance, attribution, and conversion, optimizing to cost-per-lead and LTV - Collaborate with sales, partnerships, and operations teams to nurture pipeline and ensure alignment on lead quality **Cross-functional Collaboration** - Work with our partnerships team on go-to-market and co-branded campaigns - Partner across clinical, D2C marketing, operations, product, and science to ensure brand consistency, product roadmap alignment, and accuracy of scientific translation on clinical marketing collateral - Manage agency or contractor relationships as needed to support design, copy, or campaign execution ## **Preferred Qualifications** - Have 4+ years in B2B marketing, preferably in healthtech, lab testing, clinical diagnostics, or wellness - Have worked closely with or marketed to functional medicine, integrative MDs, NDs, or longevity clinics - Are skilled in scientific communication and can distill complex topics (e.g. gut microbiome, AI insights, metabolomics) into digestible, compelling narratives for healthcare professionals - Understand the B2B2C dynamic—and know how to leverage HCPs to grow patient volume - Are comfortable managing campaigns across email, paid media, content, and lifecycle marketing - Have a solid marketing analytics mindset and know how to interpret funnel metrics, test hypotheses, and optimize for ROI - Are a strong writer, clear communicator, and thoughtful collaborator **Bonus Points** - Registered Dietitian or clinical background in nutrition, functional medicine, or microbiome - Experience with CRMs like Zoho or HubSpot, Klaviyo, Sendgrid, Webflow, Google Analytics, and Ad Platforms (Meta, Google, Linkedin) - Experience working in a past faced Series A–B stage startup with limited resources and high expectations - Familiarity with Fullscript, Rupa Health, Evexia or other HCP marketplace platforms