B2B Marketing Manager (f/m/x)

Job description

We are looking for a B2B marketing operator to build and run Formo's marketing function as our first dedicated marketing hire. You will own demand generation, trade show activation, content and creative production, digital presence, and marketing measurement, turning the technical substance our R&D teams produce into formats that land with food manufacturers, formulators, and trade audiences. Location: Frankfurt am Main (hybrid) About Formo The world needs more protein than ever - not just protein that's better for the planet, but protein that performs better. We stand at the start of that shift, and we intend to lead it through precision fermentation. Formo is the biotech protein engine for food and nutrition, starting with enhanced casein. Casein is our first hero ingredient, and it's already winning on its own merits: better functionality than animal-based casein. Sustainable, and simply better protein. And it's only the start. We're building the engine behind it: the data, the science, the speed to keep producing the next generation of high-performance proteins. We partner with the world's leading food and nutrition manufacturers to bring these ingredients to market at scale. From our home base in Frankfurt am Main, a team of entrepreneurs, scientists, and operators drawn from across the globe is doing the work that decides what food is made of next. Our vision? Making the cow optional. Our common thread? A passion for challenging the status quo and transforming the food and nutrition industry. Join us at the start of the performance era of food! Key Responsibilities Demand Generation & Trade Show Activation Own the marketing strategy and execution for trade shows such as IFT FIRST and SupplySide, including booth narrative, pre-show LinkedIn campaigns, exhibitor e-blasts, sponsored newsletters, banner ads, lead capture, and follow-up workflows Build and run B2B demand generation campaigns that produce qualified pipeline for the Commercial team Coordinate trade-press features and sponsored content Content & Creative Own content end to end: LinkedIn posts, blog and website copy, application one-pagers for customer outreach, trade show collateral Translate technical and strategic substance, such as functionality characterization and value propositions, into clear market-facing formats for non-expert audiences Set and hold a production cadence so content ships consistently Digital Presence & Brand Operations Own LinkedIn company page strategy and cadence, and coordinate our other social channels Maintain and evolve brand guidelines, and enforce claim discipline and messaging red lines across all output PR & Earned Media Spot the story in Formo's technical, commercial, and regulatory milestones, and translate them into concrete earned-media opportunities and pitchable angles for the trade press Lead the content side of earned media: story narratives and pitch angles, op-ed and feature drafts, press release copy, and briefing material for spokespeople Cross-functional Collaboration Partner with the commercial team on sales enablement activities Manage external creative and PR support, including a marketing advisors and agencies Work directly with the founders and technical experts, comfortable both challenging and being challenged About You Education & Experience 5+ years in B2B marketing, ideally in food ingredients, industrial biotech, specialty chemicals, or an adjacent technical B2B field Hands-on trade show activation experience: you have run booth campaigns, pre-show outreach, and lead capture, not just attended US market experience is a strong plus Technical & Functional Skills Comfortable with marketing tooling, including CRM (HubSpot), LinkedIn analytics, and content and design workflows Data-informed: you measure what you ship and adjust based on results Mindset Bias to ship over polish; you would rather get a strong asset out this week than a perfect one next month Genuinely interested in technical subject matter and comfortable working alongside scientists Collaboration & Communication Strong stakeholder management across technical and non-technical audiences Experience managing external agencies or fractional specialists Fluent in English Why you'll love it here Ready to shake things up? At Formo, you don't just trade your labor for compensation – you join a mission. One powered by frontier science, real-world impact, and a team of brilliant, driven people who care deeply about what they're building. This is the first dedicated marketing role at Formo. You will own how a category-defining ingredient goes to market, build the function and its systems from scratch, and work side by side with the scientists, operators, and founders who created the technology. We believe the best ideas emerge when diverse perspectives collide, and when people are trusted with responsibility, autonomy, and meaningful challenges. We're building something ambitious, and we take the work seriously – but not ourselves. Expect close collaboration, fast learning and innovation, and a culture that celebrates progress. What we offer: Help shape one of the world's most innovative food ingredient Participate in employee equity and build long-term ownership in what we're creating Benefit from regular team off-sites, monthly perks like discounted public transport passes and fitness memberships Invest in your growth with a dedicated annual development budget for learning, training, and conferences Enjoy 28 days of paid vacation, and an additional day after 3 and 4 years tenure Make an impact on the environment and society with 1 (fully paid) Team Impact Day Work in an innovative office and lab environment with access to cutting-edge food and biotech infrastructure Connect over regular team lunches , healthy and not so healthy snacks and drinks and shared moments that bring the team together If you're excited by the idea of applying world-class marketing thinking to a frontier science problem and building a marketing function from the inside – you'll love it at Formo. Disclaimer Formo is an equal opportunity employer. We celebrate diversity and are committed to creating a diverse and inclusive environment for all employees. We do not discriminate based on race, genetic information, color, physical or mental disability, religion, marital status, age, national origin, ancestry, medical condition, pregnancy, gender, sexual orientation, gender identity or expression.