B2B Marketing Manager, North America

Job description

About the role At Bluecrux, we transform supply chains into smart, efficient value chains through a unique blend of expert consulting and cutting-edge technology. As our North American business continues to grow, we're investing in our first dedicated marketing leader in the region to accelerate that momentum. As the Marketing Manager, North America, you'll own and drive our regional marketing efforts, translating global strategy into high-impact programs that generate pipeline, strengthen our brand, and support commercial growth. Working closely with our Head of Marketing, U.S. Managing Director, Sales, GTM teams, and European Marketing colleagues, you'll sit at the intersection of strategy and execution—building campaigns, creating compelling content, leading regional events, and measuring what matters. This is an opportunity to shape how Bluecrux goes to market in North America. You won't be building from scratch—you'll build on the strong foundation of our European marketing team while tailoring strategies and programs to the unique needs of the U.S. market. If you enjoy taking ownership, moving quickly, and seeing the direct commercial impact of your work, we'd love to meet you. In this role, you will: Shape North American Marketing Strategy Partner with the Head of Marketing to define and execute the North American marketing strategy aligned with pipeline and revenue objectives. Translate global marketing initiatives into impactful regional programs that resonate with the U.S. market. Identify new opportunities to strengthen Bluecrux's brand awareness and commercial presence across North America. Collaborate closely with Sales, Business Unit leaders, and the GTM team to ensure marketing investments support business priorities. Drive Demand Generation & Pipeline Growth Design, execute, and optimize integrated multi-channel marketing campaigns across digital, social media, email, PR, webinars, and events. Build marketing programs that generate qualified pipeline and contribute directly to revenue growth. Continuously test, learn, and refine campaigns using data-driven insights and commercial outcomes. Manage campaign calendars, budgets, timelines, and execution from concept through launch. Create Thought Leadership & Sales Enablement Content Develop compelling content that positions Bluecrux as a trusted advisor across supply chain, operations, planning, and digital transformation. Create customer-centric content including articles, case studies, presentations, videos, campaign assets, and sales enablement materials. Localize global messaging for North American audiences while maintaining a consistent brand voice. Collaborate with subject matter experts across the business to transform technical expertise into engaging marketing content. Lead Regional Events & Partnerships Plan and execute North American conferences, customer events, webinars, and executive roundtables. Coordinate event logistics, campaign promotion, on-site execution, and post-event follow-up. Work with partners, agencies, PR contacts, and event organizers to maximize Bluecrux's visibility and commercial impact. Ensure every event contributes measurable value through pipeline generation and relationship building. Partner with the Business Build trusted relationships with Sales, GTM, consulting leaders, and executive stakeholders. Align marketing initiatives with commercial priorities and target accounts. Act as the voice of the North American market within the global marketing organization. Bring structure, clarity, and ownership while thriving in an entrepreneurial, fast-moving environment. Measure, Learn & Continuously Improve Monitor campaign performance, pipeline contribution, and marketing ROI through clear reporting and actionable insights. Leverage marketing technology and modern AI-enabled workflows to improve campaign effectiveness, productivity, and decision-making. Identify opportunities to continuously improve processes, messaging, and customer engagement. Share insights and best practices with the broader global marketing team. What You'll Achieve in Your First 12 Months Own North American Marketing: Develop and execute a focused regional marketing strategy aligned with commercial priorities and revenue goals. Generate Measurable Pipeline: Launch integrated campaigns that consistently contribute qualified opportunities to the North American sales pipeline. Become a Trusted Business Partner: Establish strong working relationships with Sales, GTM teams, Business Unit leaders, and executive stakeholders across North America and Europe. Build Bluecrux's Market Presence: Successfully execute regional events, thought leadership initiatives, and PR activities that strengthen our brand and industry visibility. Create a Repeatable Marketing Engine: Implement reporting, performance measurement, and campaign optimization processes that enable smarter, data-driven decision-making. Localize Global Success: Adapt proven global marketing initiatives into programs that resonate with North American buyers while maintaining brand consistency. Lay the Foundation for Future Growth: Help establish the processes, programs, and commercial impact that will support the continued growth of the North American marketing function. #LI-KC1\ About you You're a commercially minded B2B marketer who enjoys turning strategy into execution. You combine creativity with analytical thinking, thrive in fast-paced environments, and take ownership from idea through delivery. Rather than measuring success by campaign activity alone, you're motivated by business outcomes and the impact your work has on growth. Experience 5–10 years of experience in B2B marketing, preferably within SaaS, technology, consulting, or tech-enabled services. Experience developing and executing integrated demand generation campaigns across multiple marketing channels. Demonstrated ability to balance strategic thinking with hands-on execution. Experience partnering closely with Sales and commercial teams to drive pipeline and revenue growth. Experience planning and executing conferences, customer events, webinars, or executive events. Experience working in a fast-growing, entrepreneurial, or scale-up environment is strongly preferred. Skills Strong knowledge of B2B demand generation, content marketing, campaign management, and event marketing. Commercial mindset with a clear understanding of how marketing contributes to pipeline generation and business growth. Excellent project management skills with the ability to manage multiple initiatives simultaneously. Strong stakeholder management and communication skills, with confidence engaging senior business leaders. Analytical mindset with experience using marketing performance data to optimize results. Hands-on experience with marketing technologies such as HubSpot, Google Analytics, SEMrush, or similar platforms. Comfortable leveraging AI-powered tools and modern marketing workflows to improve efficiency and execution. Experience working across international teams is a plus. Familiarity with supply chain, operations, manufacturing, or life sciences industries is an advantage. Education Bachelor's degree in Marketing, Communications, Business, or a related field required. Master's degree is a plus. Relevant experience and a strong portfolio are equally valued. Location Our office is located in Millburn, NJ, and we work in a hybrid way. You'll spend 2–3 days per week collaborating in the office while enjoying flexibility to work remotely for the remainder of the week. This role also includes occasional travel for conferences, customer events, and internal meetings. And Above All You feel connected with and are ready to represent our company values: dig deep, own it, come together, move fast, and be kind! Why join us? Dynamic team environment: Join a team that passionately lives Bluecrux's values every day. Experience a supportive, motivated work culture. Growth and development: Take initiative and grow with us. We provide ample opportunities to enhance both your personal and professional skills while encouraging you to be your authentic self. Career advancement: Thrive in a workplace that offers numerous growth opportunities. We prioritize your personal and professional development and ensure there's always room for innovation and individuality. Inclusive and friendly culture: We value each team member's contributions and recognize you by your first name. Our culture breaks down barriers and focuses on your unique talents. Engaging team activities: Enjoy a variety of team events, including annual Bluecrux weekends, monthly last Friday gatherings with drinks, team-building exercises, and other fun activities. Enjoy outstanding benefits: Competitive base salary with performance bonuses 12 holidays and 26 days of Paid Time Off (PTO) Full health, dental, and vision insurance: 100% of employee premiums covered, 50% for dependents Basic life insurance at no cost, with optional additional coverages Healthcare Flexible Spending Account (FSA) for tax-free medical expenses 401(k) retirement plan with fixed employer contributions About us At Bluecrux, we transform supply chains into smart, efficient value chains through a blend of expert consulting and cutting-edge technology. We collaborate closely with industry leaders like Johnson & Johnson, GSK, Bridgestone, AkzoNobel, Beiersdorf, Oatly, and many more – creating partnerships that drive meaningful impact. With a global presence in Europe, the US and APAC, we're committed to shaping the future of value chains, one success story at a time.