B2B Marketing Specialist (France)

Job description

Ajax Systems is an international tech company and the largest manufacturer of security systems in Europe, with over 4.5 million end users and 330K PRO users in more than 180 countries worldwide. The company offers end-to-end solutions for protecting homes and businesses оf any scale. To date, Ajax product portfolio includes 280 devices for intrusion protection, video surveillance, fire and life safety, and comfort and automation. The company employs 5, 000 specialists. We develop local teams because we understand local experts best comprehend market specifics. The company has sales representatives worldwide, including Italy, Spain, Germany, France, the United Kingdom, the USA, Australia, South Africa and other regions. The Global Business Development team is like-minded people who share the ambitious goals of Ajax Systems. The best software combined with powerful hardware has forever changed the perception of security systems for users and industry professionals. Being recognized at the biggest specialized exhibitions such as IFSEC, Expoprotection and Intersec, as well as winning prestigious awards from industry-leading media like PSI magazine and GIT SECURITY, today Ajax is one of the most awarded security systems in Europe. Ajax Systems production includes four factories, two of which are located in Ukraine, one in Turkey and one in Vietnam. At the same time, the company's certification according to the ISO 14001 standard ensures a minimal impact of production on the environment. The selection of components for Ajax device manufacturing is determined by the presence of manufacturer declarations confirming compliance with RoHS requirements. The company emerged against the backdrop of revolution and war. That's why resilience is the cornerstone of the brand's DNA, and the fight against evil by creating the best security and automation devices is Ajax unwavering mission. ### Responsibilities: - Create, expand, and accelerate sales opportunities through regional and account-focused marketing execution, managing campaigns that promote Ajax products within the framework of the Regional Business Plan. - Drive B2B marketing activities: promotions, exhibitions, seminars, webinars, certification courses, case studies, presentations, trade marketing activities, professional media publications, motivation programs, etc. - Report on the performance of marketing campaigns and make adjustments to increase efficiency. - Develop and update marketing materials; contribute to the creation of partner development tools by presenting regional market needs and features. - Monitor the implementation of marketing policies in the distribution channel, ensuring delivery of all existing marketing materials and tools (created by Ajax HQ) to business partners. - Conduct deep analysis of partners’ businesses and local market insights to generate ideas for growing Ajax’s share and sales with each partner. - Collaborate with marketing, product, and sales managers on the partner side to strengthen Ajax’s presence and sales. - Ensure effective collaboration and coordination across internal and external stakeholders. - Gather regional product feedback and needs, sharing information with the R&D team. - Manage marketing budgets and oversee the project approval process. - Hold regular meetings with partners and maintain close alignment with the sales team. ### Requirements: - 2+ years of experience in B2B marketing, ideally in a fast-paced or growth-oriented environment - Fluent English and native-level French (both written and spoken) - Background in the security industry is a strong advantage - Proven track record in planning and executing successful product, service, or market launches, with strong cross-functional collaboration and leadership skills - Deep understanding of multichannel marketing strategies and the full marketing mix - Demonstrated success in delivering commercially impactful marketing projects - Proactive, open-minded, and results-driven professional with an ambitious yet easy-going approach - Willingness to travel across France ### Personal qualities: - Analytical thinking - Systematic approach - Proactivity - Self-organization - Teamwork ability - Goal-oriented mindset with a passion for achieving targets ### We offer: - Opportunity to work with the most recognized security system and develop your career - Competitive wages - and a transparent motivation system - A strong and well-coordinated team of professionals - Ambitious tasks and challenges - Freedom to make decisions and implement ideas