B2C Product Manager

Job description

BenQ, world human technology leader and solutions provider aiming at elevating and enriching every aspect of business and consumers’ lives, is currently looking for a Product Manager B2C who will join the BenQ Italy Marketing Team based in Sesto S. Giovanni (Milano). The B2C Product Manager is a commercially-driven role responsible for the full lifecycle management of BenQ's consumer product portfolio in Italy — spanning gaming monitors, home entertainment, lifestyle displays, projectors and accessories. The role bridges product strategy, ownership of our premium consumer portfolio lifecycle and e-commerce acceleration, acting as the interface between Italy market needs and BenQ European HQ. While responsible for e-commerce performance across the full BenQ B2C portfolio (desktop monitors, B2C projectors, digital lifestyle accessories), this role carries a specialist focus on Projector and Home Cinema product lines — complementing the existing B2C team's strength in display and monitor categories. This position requires a candidate who deeply understands the Italian consumer electronics landscape, is fluent in BenQ's product value propositions, and has a proven track record of growing brand visibility and sell-through in both retail and digital channels. Product Lifecycle & Portfolio Management • Own the B2C product roadmap for Italy, including SKU selection, lifecycle planning, and phase-in/phase-out decisions aligned with European and Taiwan HQ direction. • Develop localised value propositions for each product line, translating global messaging into Italian market-relevant positioning. • Monitor competitive landscape and maintain a continuous competitive intelligence pipeline; provide regional HQ with market feedback and localisation requirements. • Coordinate product launch plans end-to-end: lead the go-to-market strategy, define and manage pricing and promotions, sell-in coordination with sales team, retailer briefing, and promotional calendar. • Provide accurate sales forecasts, minimizing stock-outs and managing product end-of-life transitions. 2. E-Commerce & Digital Channel Development • Lead BenQ Italy's e-commerce growth strategy across key omnichannel retailer platforms. • Manage and continuously optimise product listings: titles, descriptions, specifications, images and keyword strategy to maximise organic discoverability and conversion rate. • Own sponsored campaign management on key e-commerce sites and coordinate with digital marketing on Meta, Google, and comparison site placements. • Track and analyse e-commerce KPIs: traffic, conversion rate, buy-box win rate, ROAS, and category share; deliver monthly performance reports to management. • Identify and act on e-commerce white-space opportunities — new categories, bundles, exclusive SKUs, or subscription/trade-in models. 3. Support Business Development & Channel Expansion • Support the B2C BDM on the identification and engagement of new B2C retail and online partners to extend BenQ's distribution footprint in Italy. • Develop joint business plans with key account partners, including promotional investment, in-store visibility, training, and co-marketing initiatives. • Work closely with the B2C BDM to ensure sell-in execution, stock availability, and revenue target achievement. • Support pricing strategy and margin analysis across channels, ensuring competitiveness without channel conflict. 4. Marketing & Brand Awareness • Collaborate with the Marketing Communications Manager to develop product-led content: landing pages, product videos, comparison tools, and review seeding. • Brief and oversee influencer/media review programmes for new product launches; manage review unit allocation and follow-up. • Drive localised digital commercial campaigns with measurable awareness and conversion objectives, aligned with European campaign calendars. •Provide product training and sales tools to retail staff and key partner teams. Required Qualifications & Experience Industry Experience • At least 5 years of experience in product management, category management, or e-commerce experience in consumer electronics, IT peripherals, or lifestyle technology. • Prior experience with projector or home cinema product categories is highly desirable. Familiarity with BenQ's projector lineup (W-series Home Cinema, TK series 4K, GP/GP20 portable) and competitive positioning is a plus. • Broader familiarity with BenQ's B2C ecosystem (monitors, Gaming, ScreenBar) is a plus; full product training will be provided at onboarding. E-Commerce Expertise • Hands-on experience managing e-commerce business, including content revamp, sponsored advertising, and performance optimisation. • Proven ability to drive organic ranking improvement through content, review strategy, and listing quality enhancements. • Ability to leverage digital shelf and e-commerce analytics to identify performance gaps and translate insights into concrete optimisation actions. • Understanding of Italian e-commerce landscape: online market dynamics, major Italian e-tailers, and emerging Direct-to-Consumer models. Business Development & Analytical Skills • Track record of developing and executing joint business plans with retail or online partners. • Comfortable with P&L accountability, sell-through analysis, and promotional ROI evaluation. • Experience presenting business cases and product plans to senior management or international HQ stakeholders. • Proficient in Excel/Google Sheets for data analysis; experience with Power BI or similar reporting tools is a plus. • Proven capability to multitask and manage several projects at the same time, with ability to meet tight deadlines and to prioritize when needed • Comfortable working with cross-functional teams across sales, marketing, logistics, and finance. Contract we offer We offer a challenging position within a global organization. In addition to a permanent employment contract and a compensation package aligned with market standards, we provide the selected candidate with the opportunity to work autonomously while taking on interesting and diverse responsibilities. The compensation package includes, for indicative purposes only, a gross annual salary (RAL) ranging between €40,000 and €50,000, with the actual amount to be determined based on the candidate’s qualifications, experience, and skills. In addition, a variable compensation component is provided, consisting of a quarterly bonus linked to the achievement of agreed performance objectives. Application Applicants must be EU resident or have an existing work permit allowing them to work freely in Italy . The position will be based in BenQ Italy HQ in Sesto S. Giovanni (Milan), so residence in Milan area is preferable, even if a Smart Working Policy applies to all BenQ Italy employees. We are searching an experienced Product Manager who is looking to grow with the Company in a demanding and responsible position. CV is in English (preferably) or Italian.