Backlink Outreach / Link-Building Specialist

Job description

We’re looking for a **Backlink Outreach / Link-Building Specialist** to help grow our website’s authority through high-quality backlink acquisition and editorial outreach. Your primary responsibility will be to **secure relevant, authoritative placements and grow the number of high-quality referring domains** through channels such as HARO/Qwoted, podcasts, guest posts, and other editorial opportunities. This is a **results-driven role**. We care about the quality and impact of the placements you secure — not simply how many pitches you send. ### What You’ll Do - Identify relevant, authoritative websites and media opportunities for backlink acquisition. - Conduct targeted outreach to secure editorial placements. - Pursue opportunities through **HARO/Qwoted, podcasts, guest posts, and similar channels**. - Build and manage relationships with relevant outlets and publishers. - Manage opportunities from initial outreach through to confirmed placement. - Maintain an active pipeline of upcoming backlink and editorial opportunities. - Track placements and referring-domain growth using **Semrush**. - Monitor backlink quality and flag potentially spammy, low-authority, or paid-placement-heavy opportunities. - Provide a concise weekly report covering: - Placements landed - Placements currently in progress - New referring domains - Any red flags or issues - Your target outlets/sites for the following week ## ### How You’ll Be Measured Your performance will be evaluated against four core KPIs: **New Referring Domains** 15–25 new referring domains per month **Dofollow, Editorial-Relevant Links** 70%+ of new links **Authority Score Trend** +0.5–1.0 average monthly increase **Placements Landed** 4–8 placements per month These KPIs are designed to measure **actual results**, rather than activity. Metrics such as total backlinks, pitches sent, or emails opened are not considered success metrics. AI search citations will also be tracked separately through monthly spot-checks of priority queries. ## ### What Success Looks Like You’ll thrive in this role if you can consistently: - Secure genuine editorial placements on relevant websites. - Grow the number of high-quality referring domains. - Maintain a strong percentage of dofollow, editorially relevant links. - Build a healthy pipeline of future placement opportunities. - Contribute to consistent growth in Authority Score. - Recognize and avoid low-quality or spammy backlink opportunities. - Take ownership of your outreach pipeline and results. ## If you have a strong background in **backlink outreach, link building, digital PR, editorial outreach, or securing earned media placements** and are motivated by measurable results, we’d love to hear from you.