Base Growth Commercial Lead-Postpaid Sq

Join Us At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact. What you’ll do • Own and drive the commercial performance of the postpaid customer base by maximizing revenue growth while ensuring sustainable customer retention • Drive and manage key commercial KPIs including Postpaid Revenue, Postpaid Churn, Add-On & Out-of-bundle Revenue Performance and postpaid base actions • Define and execute customer base growth and retention strategies through customer insights and data-driven decision making • Lead base defense initiatives by identifying churn risks and developing proactive retention and loyalty actions • Identify customer growth opportunities through segmentation, behavioral analytics, and customer lifecycle management • Develop and execute personalized commercial propositions, campaigns, and customer journeys to maximize customer lifetime value • Monitor competitive landscape, market trends, and customer behavior to identify commercial opportunities and risks • Develop forecasts, business cases, and performance scorecards to ensure achievement of squad KPIs • Lead experimentation, optimization initiatives, and A/B testing activities to continuously improve commercial performance • Ensure seamless operationalization of commercial initiatives while driving simplification and customer experience improvements • Effectively manage stakeholder relationships across commercial, analytics, channel, digital, and technology teams • Work in harmony with agile principles and take ownership of cross-functional initiatives within the squad Who you are • BSc. degree in business administration, industrial engineering, economics or similar fields of engineering • Has a strong commercial mindset with proven experience in customer base management • Experience in Telecommunication/E-commerce/Technology sector at marketing and/or commercial roles • Highly proactive, have a strong can-do attitude • Ambitious & competitive professional with high personal drive & leadership attitudes • Strong analytical skills, results-driven and delivery-focused • Flexible on taking responsibility of other roles (strategy, marketing, channel) where needed to build a collaborative team environment and ensure team commitments are met on time and with high quality • Strong written, verbal communication skills & interpersonal skills both in English and Turkish • Resilient while working in competitive & rapidly changing environments • Comfortable in problem solving & decision making • Good team player, have social skills that enables collaboration closely and easily with core team members and stakeholders Not a perfect fit? Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity. What's in it for you We like to keep them flexible: • Vflexy: Flexible Benefits Program • Hybrid working kit • Ergonomic kit allowance • Digital meal voucher • Flexible transportation allowance. • Employee assistance hotline & counselling • Comprehensive and flexible private health insurance • Discounted price deals for wide range of products & services Plus, plenty more to enjoy!If you want to know more about us and what we do, then visit our website: Instagram: Youtube: Data Privacy By applying for this job, you accept the Vodafone Privacy Policy. Please visit Privacy Policy web page at for further details. Who we are We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same. Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included. If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to for guidance. Together we can.