BI Analyst Leader

Job description

***Join the Pioneer Crypto Brand in the Philippines!*** Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services. Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank. ### Responsibilities - Lead business performance analysis across products, such as cross-border payments, wallets, trading or infrastructure services. - Collaborate with Product, Operations, and Growth teams to extract actionable insights that improve user acquisition, engagement, and retention. - Build and maintain dashboards, data models, and reports to support business reviews and strategic planning. - Track and analyze KPIs across user funnels, transaction behavior, market activity, and product usage. - Conduct competitive analysis and market research within the cross-border space to identify trends and innovation opportunities. - Serve as a strategic partner, helping product and business teams validate ideas with data and recommend initiatives based on performance metrics. - Design and evaluate A/B tests, pricing models, and customer segmentation strategies. - Clearly communicate findings and strategy proposals to stakeholders in fluent English, both verbally and in writing. ### Requirements - Bachelor’s or Master’s degree in Business, Finance, Data Science, Engineering, or related field. - 2-5+ years of experience in business analysis or strategic analytics, with at least 3 years focused on Internet/cross-border products. - Strong understanding of cross-border product models. - Proficient in data analysis tools: SQL, Excel, and data visualization platforms such as Tableau, Power BI, or Looker. - Experience with Python/R for modeling or statistical analysis is a plus. - Exceptional English communication skills, with the ability to simplify complex data for executive decision-making. - Comfortable operating in fast-paced, ambiguous, or decentralized work environments. - Demonstrated experience working cross-functionally with product, engineering, and marketing teams.