BM/SBM-Bax MKT-上海

Job description

ROLE & RESPONSIBILITIES： 1. Deep understanding of customer insights Regular customer visit, frequent sales team interaction Understand the objective of different types of marketing research. Be able to identify research needs and provide clear brief to agency Analyze agencies’ proposal and identify right agency for research, manages and monitors research project with agency Analyze and interpret the research data presented to assist in strategic decision 2. Formulation of Brand and Marketing Strategies for Pre-launch Gather comprehensive market data on environment, epidemiology, unmet customer/patient needs, treatment gaps, and competitor landscape, ensuring compliance with laws. Conduct in-depth situational analyses incorporating input from internal and external stakeholders, with a focus on pre-launch market conditions. Elaborate clear SWOT analyses, specifically identifying key issues relevant to new drug introduction. Perform risk analyses for pre-launch activities and develop robust mitigation plans. Formulate tailored promotion mixes and develop detailed forecasts considering pre-launch market dynamics. Devise positioning and communication strategies aligned with the unique value proposition of the new drug. 3. Expert Management and Medical Evidence Utilization for Pre-launch Possess extensive experience in engaging and managing relationships with medical experts critical for endorsement. Demonstrate a profound understanding of the process of generating medical evidence and supporting medical guidelines and consensus. Develop creative and compelling disease shaping campaigns that effectively communicate the new MOA and competitive advantage, grounded in solid medical evidence. Design and develop high-quality promotional materials that clearly highlight the new drug's unique features and benefits, based on medical insights. Evaluate the pre-launch effectiveness of promotional materials through rigorous testing, incorporating medical feedback, and make necessary adjustments. Plan and conduct field visits with medical team and launch team to monitor market dynamics. Coordinate and conduct in-depth product training sessions for internal teams. 4. Demonstrate deep understanding of product knowledge and therapy area knowledge Proactively maintain and upgrade knowledge of the new drug and its therapy area by sourcing the latest information, reading clinical reports/publications, and medical journals. Identify unique marketing opportunities for the new drug based on a deep understanding of medical information, market trends, and competitor activities. Stay abreast of the latest industry and therapy area trends through attending relevant conferences and engaging in meaningful interactions with KOLs. Build and maintain a strong global AZ network and relationships through attendance at regional/global workshops, focusing on medical collaboration and knowledge sharing for the new drug. Develop high-impact promotional PowerPoint presentations that effectively convey the key messages and scientific rationale of the new drug. 5. Strong Compliance Awareness Comply with AZ Code of Conduct and all applicable laws and regulations during business operations. Job Requirements Bachelor’s degree or above, clinical medicine or clinical pharmacy is preferred. 5-8 years working experience in pharmaceutical line or related, medical advisor or MSL experience is preferred. Solid experience in brand management, and basic marketing, with proven communication and presentation abilities Extensive experience in communicating with medical experts or collaborating with medical associations. Prior experience in managing chronic disease products in the fields related to cardiorenal-metabolic conditions is preferred. Recognize and are committed to practicing AstraZeneca’s values Proficient in both written and spoken English Skilled in using MS Office software Functional Competency Product and Environment Knowledge Knowledge of own product, relative disease and R & D initiatives within own TA Knowledge of competitor products and marketing approach Understand how national healthcare & regulatory environment impacts TA Understand access environment including NRDL/PRDL, tender policy, hospital listing etc. Knowledge of various market including city tier hospitals, low tier hospitals and retails. Campaign Execution Well designed & well-prepared campaign plan in details Execute campaign precisely according to the plan Summarize the key findings & give feedback to the team after the campaign execution to further improve the campaign impact Communication & Presentation Skills Effectively communicate campaign plan to key stakeholders Effective presentation & communication skills to deliver the campaign key messages to customers (KOLs & physicians) Cross-functional communication (finance/ purchasing/CAMA/etc.) Campaign Development Understand the behaviors (and behavior barriers) of customers Understand motivations behind behaviors (and behaviors barriers) Develop campaigns against specific customer segments with specific behavior objectives Develop campaign messages that is well supported by medical data and tested with key stackholders to be effective Design optimal portfolio of products to deliver the desired product position to customers Key Stakeholders Management Ability to engage and manage internal and external stakeholders Thinking Strategically Logical and implementable LRR/BP/BEP Sound LRP with global alignment Date Posted 06-8月-2026 Closing Date 29-9月-2026 AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.