Brand and Marketing Lead

Job description

The Web 3 is arriving, bringing a new wave of change to the Internet. Matters Lab is committed to building a freer and fairer creator ecosystem in the Web 3 world: one that is in control of data and ownership while realizing the co-creation of content and reaping the rewards of digital assets. Are you a savvy marketer who enjoys community building? Do you like working on digital campaigns and love the idea of building a new brand on the forefront of cutting-edge tech? Matters Lab is a massively popular web3 platform and we are growing. We are looking for a brand and marketing lead to join our team, where you will attract more followers into the world of web3 while making more friends here as the representative of Matters. ### About the role - Lead all branding &marketing activities to drive brand awareness and social media growth - Build PR relationships for media coverage - Lead the design and production of captivating content for content marketing, campaigns, and business development - Bring a data-driven approach to content marketing, think up cool marketing campaign ideas, and execute - Manage relationships with ecosystem projects and teams - Build online communities and media matrix from the ground up ### You may be a fit for this role if you have... - At least 2 years Experience in a multimedia marketing role or related fields, with direct hands-on responsibility with a variety of content deliverables - Demonstrated ability to develop and execute viral marketing campaign ideas - Experience building and leading teams in a start-up environment - A creative eye with experience in developing and evolving content and brand strategies - Always on the lookout for synergies both in and outside the Matters ecosystem - Native English speaker - Self-driven and stress management ability. There is no micro-management at Matters. We believe that our teammates can drive themselves and help each other. A startup requires breaking through the barriers, which means challenges, growth, hard work, and stress. So we hope you are ready to meet the challenges and feel excited about them. ### Bonus points if you… - A passion for Web 3, blockchain, and creator economy, is a strong plus - Experience in internet and crypto & blockchain companies is a plus