Brand and Marketing - Specialist, Service Lines

At EY, we’re all in to shape your future with confidence. We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world. The opportunity As a Marketing Specialist in our Service Lines team, you will support the planning and execution of integrated marketing initiatives that advance EY's growth priorities across our service lines. You will help advance EY’s brand, increase market visibility, and support growth objectives through well-executed, multi-channel marketing programs. Working closely with service line leaders, industry groups and BMC colleagues, you will bring campaigns, events and experiences to life. This role is well suited to a marketing professional with strong execution skills, a collaborative mindset, and experience delivering B2B marketing programs in a complex, matrixed environment. This job posting relates to an existing vacancy within our organization. Your key responsibilities Marketing Program Execution Support the planning and execution of integrated, omni-channel marketing campaigns aligned to alliance strategies and EY priorities Translate business and stakeholder goals into effective marketing activities that connect brand to demand Execute lower‑funnel, conversion‑focused marketing activities in close partnership with sales teams to support pipeline creation and opportunity progression Support lead generation and pipeline acceleration through targeted campaigns, event follow‑up programs, and account‑based or segment‑specific activations Partner with stakeholders across the firm to align marketing activities to priority accounts, opportunities and revenue goals Collaborate with global teams to activate EY campaigns and adapt them for local market needs Coordinate timelines, deliverables, approvals and dependencies across multiple stakeholders to ensure on-time, high-quality delivery Continuously identify opportunities to improve processes, introduce efficiencies, and strengthen executional excellence Events and Experiences Plan and execute virtual, in-person and hybrid events, including executive briefings, webcasts, roundtables and sponsored experiences Manage event logistics end-to-end, including vendors, budgets, timelines, tools and post-event reporting Analyze event performance beyond attendance, including engagement quality, lead conversion and downstream sales impact Evaluate and support sponsorship opportunities that elevate EY’s brand and align to service line objectives Partner with internal teams and external vendors to deliver high-quality, brand-aligned experiences Content and Communications Support the activation and amplification of thought leadership, insights and market-facing content across campaigns, events and digital channels Develop and write a range of internal and external communications, including articles, briefing materials, talking points, presentations and campaign assets Create PowerPoint materials such as internal updates, campaign decks, event presentations and client-facing slides Stakeholder Collaboration Work closely with service line leaders, subject matter professionals and BMC colleagues Build strong, trusted working relationships to ensure marketing initiatives align with business goals and priorities Support senior stakeholders with clear communications, progress updates and performance insight Reporting and Optimization Track and report on marketing performance, including campaign, event and sponsorship metrics Support budget tracking and spend management Conduct basic analysis and market research to support marketing and sales efforts Contribute to ROI reporting and insights to inform future planning and optimization Skills and attributes for success Bachelor's degree in business administration, marketing, communications or relevant combination of experience and education 5+ years of marketing experience creating, implementing and measuring high-quality brand experiences, campaigns and programs that drive revenue and build relationships 5+ years of experience developing and executing in-person events Strong stakeholder management skills; comfortable working with senior leaders Knowledge of marketing trends, sponsorship, event management and measurement (analytics, dashboarding, reporting, etc.) Experience supporting integrated marketing campaigns across multiple channels B2B experience Professional services marketing experience is an asset Ideally, you’ll also have Strong project management and organizational skills, with the ability to manage multiple priorities Well-rounded “marketing athlete” with strong execution, problem-solving and creative thinking skills Comfortable working with numbers, data and performance metrics Excellent written and verbal communication skills, with the ability to tailor messages for different audiences Ability to build collaborative relationships across teams and with senior stakeholders Detail-oriented, proactive and continuously looking for ways to improve how work gets done Thrives in a fast-paced, matrixed and evolving environment What we look for Strong project management skills with the ability to navigate competing projects with ease Knowledge of both traditional and non-traditional marketing channels Business development and growth mindset, with exceptional work ethic Experience working in a fast-paced, complex environment Strong organization and time management skills with the ability to prioritize Strong team player with the ability to work independently and remotely effectively What we offer you We offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business. In addition, our Total Rewards package allows you decide which benefits are right for you and which ones help you create a solid foundation for your future. Our Total Rewards package includes a discretionary bonus program, a comprehensive medical, prescription drug and dental coverage plan, a defined contribution pension plan, a great vacation policy plus firm paid days that allow you to enjoy longer long weekends throughout the year, statutory holidays and paid personal days (based on province of residence), and a range of exciting programs and benefits designed to support your physical, financial and social well-being. Plus, we offer: Support and coaching from some of the most engaging colleagues in the industry Learning opportunities to develop new skills and progress your career The freedom and flexibility to handle your role in a way that’s right for you EY reports salary ranges in accordance with applicable provincial pay transparency legislation. Individual salaries within the anticipated salary ranges noted below are determined through a wide variety of factors including but not limited to internal equity, education, relevant experience, knowledge, and applicable skill sets. Ontario/British Columbia: $75,600 to $113,400 Dieppe: $69,600 to $104,400 Are you ready to shape your future with confidence? Apply today. To help create the best experience during the recruitment process, please describe any accommodations you may need. Inclusiveness at EY Inclusiveness is at the heart of who we are and how we work. We’re committed to fostering an environment where differences are valued, policies and practices are equitable, and our people feel a sense of belonging. We embrace diversity and are committed to combating systemic racism, advancing gender equity and women in leadership, advocating for the 2SLGBTQIA+ community, promoting our neuroinclusion and accessibility initiatives, and are dedicated to amplifying the voices of Indigenous peoples (First Nations, Inuit, and Métis) nationally as we strive towards reconciliation. Our diverse experiences, abilities, backgrounds, and perspectives make our people unique and help guide us. Because when people feel free to be their authentic selves at work, they bring their best and are empowered to build a better working world. Learn about our commitment to Inclusiveness at EY | Building a better working world EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets. Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow. EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories. At EY, we use artificial intelligence (AI) tools as one element of our recruitment process to enhance efficiency and improve the candidate experience. While AI supports us in our process, human judgment and decision-making remain integral in our candidate experience. We are committed to the responsible use of AI, and our practices are continuously reviewed and refined to ensure they align with ethical principles and regulatory requirements. To all recruitment agencies: EY does not accept unsolicited resumes from recruitment agencies. Any resumes submitted without a prior agreement or request from our hiring team will not be considered. EY is not responsible for any fees related to unsolicited resumes.