Brand & Communications Specialist

Brand & Communications Specialist position with New Era Technology offers you the following:

• Full Benefits
• Medical
• Dental
• Vision
• 401K match
• 7 company holidays + generous PTO

*** At this time, we are unable to offer visa sponsorship for this position. Candidates must be authorized to work in the United States without the need for sponsorship now or in the future.

The Brand & Communications Specialist is responsible for executing internal and external communication initiatives to increase market presence. This role partners closely with marketing, sales, and leadership teams to deliver clear, consistent, and engaging communications that support business priorities, drive alignment, and strengthen organizational effectiveness. This position plays a key role in developing content, coordinating communication efforts, and supporting leadership messaging across multiple channels.

PRIMARY DUTIES:

• Support the execution of internal communication initiatives across channels such as newsletters, SharePoint updates, and town hall materials.
• Partner with leadership to support the development and delivery of key messages aligned to business priorities and initiatives.
• Ensure messaging is clearly cascaded across teams and functions to drive alignment and understanding.
• Develop high-impact external content, including executive thought leadership pieces, SEO/AEO-driven blogs, social media campaigns, compelling case studies, email communications, and demand-generating web content.
• Collaborate with marketing, subject matter experts, and sales teams to fuel multi-channel brand campaigns with high-performing creative assets.
• Own the organic social media strategy, building an authentic, highly engaged community across key professional networks (e.g., LinkedIn) and translating technical concepts into human, shareable stories.
• Drive external media strategy, coordinating proactive PR initiatives, drafting compelling press releases, and managing ongoing media and journalist relationships.
• Assist in managing timelines, reviews, and approvals for external communication deliverables.
• Maintain and manage a centralized communication calendar to ensure visibility and alignment across internal and external initiatives.
• Coordinate with cross-functional subject matter experts (SMEs) to gather inputs, interview clients, and seamlessly execute brand-building projects on time.
• Track, analyze, and report on brand performance metrics, focusing heavily on leading indicators such as Share of Search (SoS), organic impressions, website traffic trends, and social audience growth.
• Gather feedback from stakeholders and identify opportunities to improve communication approaches, formats, and channels.
• Support ongoing optimization of communication processes and execution.

COMPETENCY:

• Strong written and verbal communication skills.
• Ability to manage multiple projects and meet deadlines.
• Highly organized with strong attention to detail.
• Collaborative mindset with the ability to work across teams and influence stakeholders.
• Ability to translate business priorities into clear, actionable communications.
• Adaptable in a fast-paced, evolving environment.

REQUIRED EXPERIENCE / EDUCATION:

• Bachelor’s degree in Communications, Marketing, English, or a related field, or equivalent experience.
• 3–5 years of experience in B2B marketing, growth marketing, public relations, or external brand communications.
• Proven experience writing and editing content across multiple platforms, including email, web, internal communications, and presentations.
• Preferred experience with SharePoint, HubSpot, or similar content management and marketing automation platforms.

EXPECTED HOURS OF WORK: This is a full-time role aligned to standard business hours. Additional hours may be required to meet client and internal expectations.

Travel Expectations: Occasional travel may be required.

SUCCESS PROFILE:

• Delivers high-quality, consistent communications that support business priorities.
• Effectively enables leadership with clear, timely messaging.
• Maintains strong alignment across teams through structured communication planning.
• Demonstrates ownership of communication processes and continuous improvement.
• Builds strong relationships with stakeholders across the organization.

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